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Scott Allen
2,496 followers -
Social media is my middle name. I wrote a couple of books about it. Practicing polymath.
Social media is my middle name. I wrote a couple of books about it. Practicing polymath.

2,496 followers
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Scott's posts

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Is your LinkedIn profile just a bunch of bullets? A litany of lists? Lists are boring; stories sell. +Des Walsh has some great tips on how to punch up your LinkedIn profile with the power of story. 

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Your present happiness is determined more by your future possibility than your past reality. #TuesdayMotivation
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My first attempt at neural art using http://deepdreamgenerator.com. I think it turned out pretty great -- Picasso Pugs!
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Want to know the secret to successful social media? It's called the network effect. Very simply, the magic happens when other people start acting on your behalf PRO-actively, rather than just reactively.

Many people will respond if you ask them for a favor. But it’s far better if they proactively promote you and seek out opportunities for you. It takes a certain degree of trust and relationship strength for them to act proactively — that’s when you have leverage. If your relationships aren’t above that "action threshold", they’re not really serving you at full capacity.

Sure, having hundreds or thousands of online connections can help you "get the word out", but if no one is willing to take action, so what? Better to invest the time in building stronger relationships and earning people's trust, loyalty and attention.
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+Craig Carpenter is an absolute genius. Relay is the most amazing piece of software I've seen in a long time. A lot of companies have been trying to make the matter of creating graphics for social media simple, but this is the first one I've seen that absolutely nails it.

How so, you ask?

Relay has dozens of different templates, into which you plug in your own images and text (quotes, ads, testimonials, whatever). OK, cool -- other tools do that.

And then... with ONE CLICK, it rearranges/resizes for any other platform!

I spent like an hour the other day making all the different sizes I needed of my header image for Facebook, Twitter, G+, YouTube, etc. With Relay, I would have been done in seconds.

Great piece of work, Craig. I predict this will be amazingly successful.

It's free, but if you want to remove the watermark, it costs money ($12/mo., drops to $8 if you pay annually). This link will get you $20 off that:

https://relaythat.com/promo/scottallen

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One bright light today after learning of Prince's death -- poking around on YouTube led me to this. Well worth the 30-minute watch:

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Great idea for influencer outreach from +Ann Smarty . I've done this for years, sort of "just because" -- never really thought of it as a deliberate practice.

Details here: http://bit.ly/1QqHAyT
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Why do regulators take such a deliberately adversarial relationship with direct sellers? And why do consumers use those cases to indict the industry? This is how innovative business models get worked out -- this is how we define where the boundaries are. And the same thing happens in other industries, just as in direct selling. We really have to put it in perspective.
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