This was a great article !
The beverage industry has a true abolitionist—and it’s not New York City Mayor Mike Bloomberg. It’s a guy who was born in Queens, N.Y. and grew up in Cincinnati before his family whisked him away to Israel at age 8. Daniel Birnbaum believes the soft-drink and bottled-water business is, by turns, “flawed,” “broken,” “wrong,” “stupid” and “evil.” But, unlike the mayor, he doesn’t want to deliver us just from calories. He wants to smash our ties to Coca-Cola and PepsiCo. “The world has a drinking problem,” he says with a John Brown-ish glint in his eye. “They are consuming these bottles and cans they don’t need. It should be illegal!”
Daniel Birnbaum's Sodastream controls less than 1% of the global carbonated beverage market, but he already envisions a future where disposable bottles and cans are a thing of the past.
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