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Martin Soler
6,763 followers -
Marketing Executive with a focus on hotels and travel tech, photographer, iPhoneographer and father.
Marketing Executive with a focus on hotels and travel tech, photographer, iPhoneographer and father.

6,763 followers
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I recently reviewed a chart I had made with +Simone Puorto, Hotel Marketing Jedi for hotels to optimize their direct revenue. And with a bit of Adioma love put together a nicer chart. See the article here:
http://martinsoler.com/insights/best-practices-for-direct-bookings
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The brands and topics that dominated Hotel Marketer's mindshare in 2016. A review of the hottest topics from HotelMarketing newsletter. 

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If marketing is all about getting the "big ideas" then figuring out how to get those big ideas is going to be key. Here's a process you can use to getting closer.


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26 pages of insights, goodies, trends and news for the hotel marketing industry.

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Hotel Marketing Benchmark #10 is out. Covering the best and awesomest of #hotelmarketing for the month to come...
http://martinsoler.com/insights/hotel-marketing-update-quarter-4-2017

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A pretty cool resource for hoteliers, students, teachers and vendors. http://hoteltechnologyindex.com/
An index with all the hotel technology companies, hotel software products and technical terms in one great big searchable index. We put it together through hours and hours of our own research and thought we'd share it with the world (so others don't need to go through that pain). If you notice anyone missing, you can suggest them on the bottom. 
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A clear and to the point review of how and when hotels should use Dynamic Search Ads. Worth the read even if you're not an ad manager.

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A study of meta-search. What is really happening there? Will they become OTAs like everyone else? Will they turn to voice and chat? the possibilities are huge - but what will they do?
http://snip.ly/8v7oc

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Finding your Product/Market Fit in the hotel technology space. Great read for hotel tech startups.
https://medium.com/@martinsoler/finding-product-market-fit-for-hotel-tech-startups-4990b62603d3#.ylfgur4ps

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Great insights into how Expedia manages their hotel rankings and how to optimize one's hotel, should we coin the word OTA Marketing? 
https://www.tnooz.com/wp-content/uploads/2016/04/Expedia_Marketplace-White-Paper-April-2016.pdf
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