Coke aims for cool with new 146-flavor dispenser
ATLANTA — One machine can't fix all that's wrong with the soft drink industry. But Coca-Cola's Freestyle machine — which can dispense 146 different flavors — is giving Coke the one thing it needs most of all: buzz. Freestyle is not a beverage formula, but a formula for survival in the $76 billion soft-drink industry awash in competition and growing consumer rejection. This teen-targeting, touch-screen dispenser flavors self-created beverages in micro-doses. It may be Coke's best hope to keep Millennials fully engaged, socially involved and buying fizzy drinks at a time industry sales are falling faster than water down the drain. USA TODAY received special permission to tour Freestyle's super-secret offices — which limit entry to about 100, badge-wearing Freestyle employees — for a sneak peak at Freestyle's future. The brand's laser focus: attracting Millennials. Freestyle is part of Coke's never-ending quest to pander to the young-and-techie. Freestyle's even got an app in the works for next fall that will let folks pre-mix and match their drinks on their cellphones. Then, when they hold their devices up to a Freestyle machine, they'll receive the exact drink that they've mixed in their app.
Get USA TODAY on your mobile device:
Apple, Google, and Amazon’s quest for one remote control is futile http://qz.com/196459/apple-google-and-amazons-quest-for-one-remote-control-is-futile/
A Cutting-Edge Second Look at the Battle of Gettysburg
New technology has given us the chance to re-examine how the Civil War battle was won and lost
Inside Google’s new 1-million-square-foot London office—three years befo...
Google's new London office, scheduled to open in 2016, will have an open-air swimming pool, an indoor football pitch, a climbing wall and a
You Could Spend All Day Playing "Six Degrees Of Kevin Garnett"
Over at Slate, Ben Blatt has put together something amazing and useless and entirely engrossing. Plug in any two athletes from the history o
Map: Six Decades of the Most Popular Names for Girls, State-by-State
There will always be people out there picking weird names for their kids, but when you look at the choices that make their way to the top yo
The Florida Panthers Really Packed 'Em In For Their Preseason Opener
This was the anthem scene at the BB&T Center in Sunrise, Fla., this afternoon for Predators-Panthers. It proves once and for all that there'
$10 stickers can form inexpensive wireless sensor network | News | Geek.com
Japan’s NMEMS technology research association has revealed an amazing new sensor module. It’s just 1mm thick and measures 2cm by 5cm, but th