That’s a dangerous and naive stance for any business person to take, but it seems particularly prevalent among Australian businesses.
The real amount of money they are losing is very scary.
Recent research shows nearly 80% of all sales are influenced by people researching online.
How to Avoid this Horror Marketing Mistake
Is your marketing making your customers throw-up?.
One of the quickest ways to make your prospective customers throw up and leave you is to say you are: “Australia’s leading expert in...”
Whether you’re in real estate, marketing, training, social media or whatever it doesn’t matter:
Make the above statement and you instantly lose all credibility with your potential buyer.
As any good salesperson or marketer will tell you, establishing credibility is the key to making a deal. Lose it and you have to work incredibly hard to get it back.
The trouble with saying you’re the country’s leading whatever in your marketing material is that when a potential customer reads it they go: ‘Yeah, you and every other a...hole.”
That’s because almost everybody else is telling them the same thing a thousand times a day.
Read more: Why Being the Best is Really Bad for Your Business - Perth, Western Australia
Well said (and thank you for mentioning me!). It's a pity so many genuinely talented and ethical people in the web industry are tainted by the behavior of shonky operators and those who simply overestimate their own abilities.
Let's do what we can to promote AWIA's Widelines initiative as well as educating business owners about the "how to's".
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