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Ridgeroutes Experiential Marketing
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routes.marketing.brand
routes.marketing.brand

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Almost any designer can tell you that branding is more than just a pretty logo. As consumers, it’s easy to be fooled into thinking that a unique logo and company name are the only items that matter. However, brands are defined by several factors, including customer’s perception of a business’ reputation, customer service and interaction, product offerings, advertising strategies, and, of course, the logo and other design elements. So, while a logo, tagline and company name are important, there are many additional components that add meaning to those elements.
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Commonly defined, a sales process is a systematic, repeatable series of steps that map out and track interaction with sales leads from the point of initial communication through closing the deal. In the digital era, the concept, however, underwent certain makeovers with rooting the processes directly to the business operations. Let’s take a closer look at what sales process means for your organization and measures to ensure sales operations success.
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Customer Relationship Management (CRM) is a broad term that encompasses all of a company’s interactions with its customers, both potential and current. Gartner analysts report that senior business leaders name growing the business, improving customer satisfaction and responding to changing customer needs as the top priorities for 2013 and 2014.
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Recent studies demonstrate that aligned organizations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue. Savvy businesses, in response to the changing model of customer behavior, are eliminating the boundaries between customer facing departments for a smooth customer experience. However, in some cases an intersection of marketing, sales, and service units faces a number of barriers that have to be considered when going through the alignment process.
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Recent studies predict that by 2016, 70% of high-performing companies will be using business process management platform to handle their processes. Moreover, industry’s experts report the shift of the CRM technologies towards processes and specifically to process-driven CRM. No longer traditional CRM is covering the needs of a rapidly changing business environment. So what are the advantages of a BPM-driven CRM in comparison to the traditional one? What are the benefits of such technology?
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Recent studies predict that by 2017 about 70% of high-performing companies will manage their business processes using a business process management (BPM) platform to accommodate growing customer needs. The experts are emphasizing the benefits of combining CRM and BPM technologies, pointing to the importance of incorporating business process management at every stage of customer journey. Forrester estimates the global BPM market growth from $4.4 billion in 2012 to $7.6 billion in 2016.
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With over one trillion dollars spent annually on sales forces it is crucial to make sure your sales force is as productive as possible to drive business success. While it might seem that sales is all about building relationships between people – a seller and a buyer – the truth is there are three pillars sales success is based on: people, processes and technology. Indeed, your profitability considerably depends on the sales process. The recent study shows that firms using sales processes to guide sales activity report 30% greater profit than those that do not. Let’s take a closer look at some ways to drive smarter sales processes:
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The first prediction from our article, that content marketing budgets would reach record highs, seems to be accurate thus far. As visualized in the infographic, 50 percent of B2C marketers plan to increase their budgets this year. Why? Because content marketing has become the most commercially important marketing trend of 2015, with almost 30 percent of marketers saying it’s the most crucial strategy for driving results.
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78 per­cent of con­sumers would buy from a retailer more fre­quently if they received per­son­al­ized offers and 71 per­cent don’t believe retail­ers are effec­tively pro­vid­ing these offers. These results we can find in an August 2013 Retail Touch Points arti­cle. More than 50 per­cent of online retail­ers agree that per­son­al­iza­tion is fun­da­men­tal to their online strat­egy, still per­son­al­iza­tion tac­tics are often imple­mented with­out an estab­lished per­son­al­iza­tion strategy.
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In my recent articles, I’ve addressed the challenges marketers face as they begin to personalize experiences for their customers and the trends that affect the advancement of an organization’s digital marketing. Now to the most exciting part: A framework to help you start down the path to personalization in the digital world!
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