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Digital Technologies, Inc.
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2015 Digital Marketing Tip: 82% will join a brand-sponsored online community.

Your Twitter account, Facebook page, and LinkedIn presence do matter. Consumers are willing to identify themselves with a brand.

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2015 Digital Marketing Tip: 50% use at least four sources to make a purchase decision, and one third use seven or more sources.

Buyers are researchers, and they go to a lot of sources to get the information they want. If a customer buys from you, there’s a very strong chance they’ve also looked at your competition, and read as many online reviews as they can find.

Read more at https://www.digitaltechnologiesinc.com/2015-marketing-ready/
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2015 Digital Marketing Tip: 50% will write about positive experiences, and 39% will write about negative experiences.

Customers walk into a buying experience with their antennae up and their thumbs ready to tweet. If you wow them with your customer service, there is a good chance they will praise you publicly. If you give them a negative experience, though, you run the risk of being publicly smeared.

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2015 Digital Marketing Tip: 92% are more willing to trust information online than any other source.

Your customers believe in the power of online marketing and so should you. They trust information online, which gives credence to your content marketing efforts

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2015 Digital Marketing Tip: 95% want a brand to actively pursue them as a customer

Your customers expect to be courted. Don’t hesitate to send them emails, remarket, pitch them, and sell hard. They demand it if they are to become a customer.

Read more at https://www.digitaltechnologiesinc.com/2015-marketing-ready/
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2015 Digital Marketing Tip: 82% prefer brick and mortar shopping.

Even though online marketing is the way to go, most customers still prefer the brick-and-mortar method of buying things. Brick-and-mortar establishments can’t afford to neglect local SEO as a key digital marketing strategy.

Read more at https://www.digitaltechnologiesinc.com/2015-marketing-ready/
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2015 Digital Marketing Tip: 63% of women and 73% of men will check their phones every hour.

People are hyperconnected via their smartphones. Most customers have their phones with them for 22 hours out of every 24 hour period. Mobile search optimization, responsive design, and mobile optimized checkout are imperative.

Read more at https://www.digitaltechnologiesinc.com/2015-marketing-ready/

2015 Digital Marketing Tip: 110 1s the average numbers of text messages sent per day.

For all the talk about email marketing and social media, don’t forget about text messaging. Many customers are more active on text than they are on email or social media.

Read more at https://www.digitaltechnologiesinc.com/2015-marketing-ready/

Digital Marketing Tip: Plan For Mobile

Looking ahead, a strong mobile strategy is essential. Be sure your website is optimized for viewing on screens of different sizes. Consider whether you can develop any apps that will be helpful for your business. Explore opt-in SMS and text message marketing.

https://www.digitaltechnologiesinc.com/

Digital Marketing Tip: Consider your Channels

You will deliver content differently and to different audiences depending on the platforms that you choose although most businesses will benefit from using a mix of digital media.

Photographs, podcasts, videos and infographics are just a few ways to keep variety in your content. Don't forget tried and tested techniques like email newsletters as well.

https://www.digitaltechnologiesinc.com/
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