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Pete McAllister
Digital Marketer, SEO Junkie and Crude Snake Oil Analyst...
Digital Marketer, SEO Junkie and Crude Snake Oil Analyst...


.htaccess help

Hi all, I've never really gotten to grips properly with .htaccess redirects but I'm managing to just about get by with a site I'm redeveloping.

I'm switching the site to https and so far have managed to cobble together the following set-up:

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /

RewriteCond %{ENV:HTTPS} !=on
RewriteRule ^.*$ https://%{SERVER_NAME}%{REQUEST_URI} [NC,R=301,L]

# BEGIN WordPress
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

# END WordPress

I have a few bugs I'd like to iron out though, currently http:// redirects to https:// which then redirects to https://www.

How do I set up a rule to move everything from http:// directly to https://www. ?

Also there are some pages I'd like to redirect to new URLs in the https site. to How is the best way (least 301 chains) to redirect these from insecure to secure?

Many thanks in advance for all your help!

How to identify a bot based negative SEO attack?

Hi everyone, I'm becoming suspicious that a competitor is trying to run a negative SEO attack by skewing with our user engagement levels.

We've been running for 1.5 years and almost always had a bounce rate between the late 30s and early 40s. in the past 1-2 months traffic has seen a sizable increase but engagement is dropping rapidly. Bounce rate is now over 50% and time on site and pages per view have also almost halved.

I think someone might be sending bot traffic to pogo back to the SERPs, or only view 2-3 pages quickly then drop off.

We've been making improvements to specific sections of the site and the bounce rate has decreased on those specific pages.

Any ideas how I can identify if there is a bot based negative SEO attack going on? The service provider with near 100% new visits method could help (see here but other than that I'm stumped!

Any pointers in the right direction would be very much appreciated!


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I was wondering if anyone is able to shed some light as to how Google processes external links to a page that is returning 404. If Google discovers that the page is 404 do they automatically discount all the links they have in their current index to it, or do they still need to crawl each of the individual linking pages and follow the link to the 404 page to discount them?

Would be interested to hear your thoughts! Thanks :) #links #404

Anyone noticing an unusual flux in the SERPs today? I've seen some big brands being chucked off of page 1 and replaced with spammy template sites with only anchor rich press release links pointing to them!

I've seen this sort of thing happen before and be reverted within a day or two. Don't know if it's Google doing front end testing or what...

Gaining a link from a Panda filtered site, potentially harmful?

I'm wondering whether it's safe in terms of your own organic traffic/rankings to get a followed link off of a site that has previously lost traffic after being filtered by Panda.

I know that getting a link from a Penguin hit site is a huge no-no as you're transferring their spammy inbound links onto yourself.

But with panda it's mainly on-site, structural and content based issues, therefore you're not passing on any obvious harmful link to your site.

Would be interested to hear your thoughts!

Quick question about links in drop drop down menus:

If I have HTML links in a drop down menu sitewide will they be crawled and pass pagerank through them? This is assuming that the links are naked in the source code using CSS for the dropdown and not masked within JavaScript or anything similar.

Essentially what I want to know is do the links have to be visible without user interaction to be crawled, or does Google just follow the source?

Many thanks!

#links #canonical Hey all, quick link question for the SEO techsperts please?

There is a site I'm lined up to get a guest post from, they split articles into two or more pages linked with previous/next links (note they do not use rel="prev"  and rel="next").

Each page after the first contains a rel="canonical" pointing back to the first page. BUT the author link goes on the last page. Will this link pass pagerank? Thanks!

#301redirects   #robots #noindex - FURTHER SITE MIGRATION HELP NEEDED PLEASE?

Hey everyone. Once again a HUGE thank you to everyone in this community. It's definitely the most helpful/engaging I've come across on G+ by a long shot!

You may remember I posted around 10 days ago (see here about a site migration issue with no sitemap or change of address in WMT specified.

Well now sitemaps have been put in place and a change of address command has been actioned via WMT. However I have some further issues I'd like to discuss?

The sitemaps the Devs created were abbreviated versions as there are many URL variations. I've checked the index status of the old domain, and there are certain directories still in the index that I want to add to the sitemap to help push them across.

The problem is that the URLs in these directories are thin/duplicate variations of core product pages. And so I don't want them indexed for the new domain.

So here's my question:

If I add these all the URLs to the old domain's sitemap AND do a robots.txt block or meta noindex on the NEW domain for these URLs will the 301s process and deindex the old domain's version of them?

Or do I need to process the 301s with the final destination not containing directive to not index them at that end?
Hope that makes sense and thanks so much again!

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