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Ed Thompson
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Posted a few ideas for retails banks to use in social media on the FreshNetworks blog last night
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An interesting turn of events: I would imagine Facebook has enough power and obviously cash to lobby hard against this by now - it would be a ballsy move by the EC to carry it out. It's amazing to hear the language that gets used by non-technical people in government - there just seems to be a real vacuum of understanding about the technology at play here. Via +Jon Stokes
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It's pretty weird that they're exposing this stuff. I wonder if "influencers" will get fed up of being reached out to by brands? Or maybe the whole point is brands will have to be much more careful about doing that. Either way, I think anyone with influence is going to get a pretty hard time of things if advertisers get started with blundersome "outreach" campaigns as I suspect they will...
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Continuing our discussion around Google+, +George Cathcart looks at Google+ ripples and how they could become a powerful tool for identifying influencers across the social space.
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Thinking a lot about data at the moment - this is a great article on econsultancy: the value of data isn't inherent in having it, it's in getting insight from it that lets you make better decisions.
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Giving this a bash - anyone tried it yet?
Today's #GmailTip: If you're traveling for the holidays, use Gmail Offline with Chrome to wrap up last minute emails on the go -- even without an internet connection. Your emails will be sent the next time your computer goes online.
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Great blog about the difference between Social Brand and Social Business noting that any activity in social is measurable. The key here is NOT to measure everything because it's measurable. It's to be aligning social media activity with EXISTING KPIs: like cutting incoming call volumes in customer service.
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Over on the FreshNetworks blog, +Jo Stratmann looks at the new social commerce platform, Mashalot, deemed to be 'the first online marketplace embedded in social media'.
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