An interesting turn of events: I would imagine Facebook has enough power and obviously cash to lobby hard against this by now - it would be a ballsy move by the EC to carry it out. It's amazing to hear the language that gets used by non-technical people in government - there just seems to be a real vacuum of understanding about the technology at play here. Via +Jon Stokes
It's pretty weird that they're exposing this stuff. I wonder if "influencers" will get fed up of being reached out to by brands? Or maybe the whole point is brands will have to be much more careful about doing that. Either way, I think anyone with influence is going to get a pretty hard time of things if advertisers get started with blundersome "outreach" campaigns as I suspect they will...
Great blog about the difference between Social Brand and Social Business noting that any activity in social is measurable. The key here is NOT to measure everything because it's measurable. It's to be aligning social media activity with EXISTING KPIs: like cutting incoming call volumes in customer service.
Great to see Burberry seeing the results of upping digital investment to 60% of the total marketing budget: in doing so, they've positioned themselves as an innovator amongst their (highly) competitive set & become a market leader for the luxury experience online.
Today's #GmailTip: If you're traveling for the holidays, use Gmail Offline with Chrome to wrap up last minute emails on the go -- even without an internet connection. Your emails will be sent the next time your computer goes online.