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Ed Thompson
Attended University College London
Lives in New York, NY
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Ed Thompson

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Posted a few ideas for retails banks to use in social media on the FreshNetworks blog last night
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Ed Thompson

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It's pretty weird that they're exposing this stuff. I wonder if "influencers" will get fed up of being reached out to by brands? Or maybe the whole point is brands will have to be much more careful about doing that. Either way, I think anyone with influence is going to get a pretty hard time of things if advertisers get started with blundersome "outreach" campaigns as I suspect they will...
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Continuing our discussion around Google+, +George Cathcart looks at Google+ ripples and how they could become a powerful tool for identifying influencers across the social space.
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Ed Thompson

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Giving this a bash - anyone tried it yet?
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Today's #GmailTip: If you're traveling for the holidays, use Gmail Offline with Chrome to wrap up last minute emails on the go -- even without an internet connection. Your emails will be sent the next time your computer goes online.
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Used the earlier beta when it used to support firefox - quite useful but did mess up occasionally and depending on the size of your inbox stores quite a lot of stuff on your hard drive...
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Ed Thompson

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FreshMinds originally shared:
 
Over on the FreshNetworks blog, +Jo Stratmann looks at the new social commerce platform, Mashalot, deemed to be 'the first online marketplace embedded in social media'.
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Ed Thompson

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FreshNetworks' new Google+ page:
Strategic social media consultancy
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Ed Thompson

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Earlier this month I attended a lecture by Nik Gowing, BBC World News anchor for the channel's flagship news programme, The Hub, which reports on global news. The theme of the lecture was about th...
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An interesting turn of events: I would imagine Facebook has enough power and obviously cash to lobby hard against this by now - it would be a ballsy move by the EC to carry it out. It's amazing to hear the language that gets used by non-technical people in government - there just seems to be a real vacuum of understanding about the technology at play here. Via +Jon Stokes
The new European data directive could ban advertising targeted based on the activities of users of social networks unless they opt in. Where does that leave Facebook's business model?
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Thinking a lot about data at the moment - this is a great article on econsultancy: the value of data isn't inherent in having it, it's in getting insight from it that lets you make better decisions.
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Oooh +Hamid Sirhan - punchy. I like!
FreshMinds originally shared:
 
+Hamid Sirhan talks about how Google+ is going to succeed, and how it's not just another Google Buzz... Welcome to the future of Search Engine Marketing.
If you're reading this, you've probably already signed up for Google+ or you're teetering on the brink. At the very least, you're probably wondering why you should bother signing up fo...
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Great blog about the difference between Social Brand and Social Business noting that any activity in social is measurable. The key here is NOT to measure everything because it's measurable. It's to be aligning social media activity with EXISTING KPIs: like cutting incoming call volumes in customer service.
Social Business Blog that examines the differences between a social brand and social business.
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Great to see Burberry seeing the results of upping digital investment to 60% of the total marketing budget: in doing so, they've positioned themselves as an innovator amongst their (highly) competitive set & become a market leader for the luxury experience online.
Burberry has hailed its decision to switch the majority of its marketing spend to digital as a key factory behind a revenue increase of 29% in the first half of its financial year.
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Shoreditch Studios's profile photo
ruth g's profile photo
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New York, NY
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London, United Kingdom
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  • University College London
    English Literature, 2005 - 2008
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Public - 3 months ago
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