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Matthew Edward
Works at Springboard SEO
Attended Concordia University
Lives in Montreal
515 followers|139,599 views
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  • Concordia University
    Computer science and Mathematics
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Male
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Visibility, usability, profitability.
Introduction
I'm a search visibility geek, Web usability enthusiast, Web accessibility advocate, Web standards evangelist, social media convert, aspiring rocket surgeon, and founder of Springboard SEO in Montreal.
Work
Occupation
Search visibility
Skills
SEO, web usability, content strategy, web standards
Employment
  • Springboard SEO
    Owner, 2006 - present
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Montreal
Previously
Montreal

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Matthew Edward

General Entrepreneurship  - 
 
Thanks for the invite!
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Google's Authorship Patent Granted

The patent tells us that this is the reason why it was filed:

Content on websites often include authorship information. For example, an article may include a byline listing entities that authored the article. However, the authorship information may not be accurate or may not be valid. For example, an article may include authorship information asserting that a particular entity authored the article when in fact the article was not authored by the particular entity. Inaccuracies and/or invalidity of authorship information cause inaccuracies when obtaining search results and/or confusion to users when the search results are presented. Thus, it would be desirable to confirm authorship of content in website so that the entities that authored the content are properly identified.

In August 2014, it looked like Google Authorship Markup was abandoned by Google, see:

It’s Over: The Rise & Fall Of Google Authorship For Search Results
http://searchengineland.com/goodbye-google-authorship-201975

However a Representative from Google made a statement publicly at SMX East to not remove authorship markup if you still had it on your site:

Google Authorship Isn’t Dead After All, Google Recommends Including It
http://www.thesempost.com/google-authorship-isnt-dead-after-all-google-recommends-including-it/

We don't know for certain if Google will be paying attention to authorship markup on a site, or not.  The patent does describe authorship as we experienced it.  The reason for verifying who the author of a page on the Web is still a valid concern on the part of a search engine, and authorship markup can bring Google more certainty, that the byline of an author on a page means that person is truly the author of that page, if they've gone through the verification process described in Google's authorship process. That sounds like a good reason to keep my authorship markup on my pages.


#GoogleAuthorship #AuthorIdentification  
System and method for confirming authorship of documents. Abstract. A system, computer-readable storage medium storing at least one program, and a computer-implemented method for confirming authorship of documents is presented. A document hosted on a website of a domain is accessed, ...
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Weekend post: Automate Blog Posts to Twitter and Facebook With +IFTTT  
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Today, on the Freenode IRC network:
<TheFatherMind> I need someone who is good at making themes for wordpress and is willing to do some side work.
<matt> Have you tried Elance or Odesk?
<TheFatherMind> Are those people?
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On content vs. links and authority.

I think content quality should be a stronger signal for informational sites, whereas for business sites, I don't see a way around trust and authority as major ranking factors. Generally, smaller businesses have a decent crack in local packs, unless they're playing the international game, in which case, brand strength is just a result of big/smart marketing dollars and happy customers like anywhere else, no?

Thoughts?
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Have him in circles
515 people
Vinay Kumar's profile photo
Alyson Chapin's profile photo
Prince Namdev's profile photo
Hamza Azouzi's profile photo
Chad Nuesmeyer's profile photo
Ben Mc's profile photo
bob harrow's profile photo
Subramanyam Patakamuri's profile photo
Valerie Kay Jimenez's profile photo

Matthew Edward

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Google Update Alert: Google's Mobile-friendly Update 2 is live as of Nov 2 #mobileapp   #mobilemarketing  
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Social Media Marketing  - 
 
Automate Blog Posts to Twitter and Facebook With +IFTTT 
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Well I guess we know that  #Bing  doesn't manually edit all it's search suggests
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My little buddy's blood sugar levels are finally approaching a normal range. After some research it's sad to say that most vets push garbage food labelled as "prescription" , even for diabetic cats. Poultry by products and corn meal (!) are the first couple of ingredients in Hills "Prescription" MD canned food, and only available from veterinarians, giving it a real air of quality. Now, the first day on appropriate, no-carb food, and Monty's blood sugar is showing an immediate turn for the better. Our situation isn't an outlier, either. Check out www.catinfo.org for great info on feeding your fuzzy little buddies. It's written by an extremely knowledgeable and devoted vet.

Happy #caturday  
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One of the better restaurants in Chinatown, and very affordable.
Public - 4 months ago
reviewed 4 months ago
I've heard about Segal's for years, and shopped there this week for the first time. Great prices on a good selection of typical goods you'd find in any Portuguese market. If you want to take your time to browse the aisles, don't go during peak shopping hours. Don't look for a 'Segals' sign outside, there's only a big, vertical, red 'Epicerie' sign, the second building south of Cinema L'Amour, on the East side of St-Laurent. ***Bring your own bags, they only supply boxes***
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Public - 4 months ago
reviewed 4 months ago
Some people find it cute to stand in line for over-hyped food and soup-nazi type service. I don't. Go to The Main instead.
Public - 4 months ago
reviewed 4 months ago
Best place for organic eggs (about $8 - $9 for 30 Jumbo) - Go to "Capitaine"
Public - 4 months ago
reviewed 4 months ago
32 reviews
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Great place for hydroponic equipment and lighting for indoor gardening. Knowledgeable, enthusiastic guy working there when I went. I'll be back for my indoor herb/seedling lights very soon!
Public - 4 months ago
reviewed 4 months ago
Steep prices on hardware, and pretty lousy customer service.
Public - 4 months ago
reviewed 4 months ago
I'd had good wings from this place ~10 years ago, so decided to try a smoked meat platter for delivery, and ouch, big mistake. Bland smoked meat, and McDonalds type fries, but worse. Also, No mustard with smoked meat is a bit weird. My girlfriend's italian poutine was even worse. Was like McCain meets Catelli, oh ya, on McDonald's type fries. Shudder. Woman who took the order on the phone was infuriatingly resistant to actually listening, even after asking questions. Never again.
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Public - 7 months ago
reviewed 7 months ago