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Kate Pierce
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Kate Pierce - owner of LionShark Digital Marketing LLC
Kate Pierce - owner of LionShark Digital Marketing LLC

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Introducing dynamic structured snippets

When making purchases online, the more information people have, the better decisions they can make. That’s why last year Google introduced Structured Snippets as part of organic search, a feature that incorporates relevant snippets of information into organic search results [http://goo.gl/5ukSGk].

Today, we’re introducing dynamic structured snippets: additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and services. Whether it’s a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad.

Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank [http://goo.gl/jJDnvC], advertisers have the option to disable [http://goo.gl/iKLmuk]. You can learn more about how ad extensions can improve ad performance in our best practice guide Consider, Convince, Convert [http://goo.gl/bHTeBN].

For more information about dynamic structured snippets, see the AdWords Help Center [http://goo.gl/wEKSJ3].
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Yep! Social media is thankless and difficult to demonstrate value to people who don't understand it, which is why +LionShark Digital Marketing LLC also offers services like PPC that can demonstrate value with hard numbers - haha!
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This is really fascinating! I'll admit, I totally fall for these types of competitions and rewards. I can't help it - my competitive personality just takes over :-)
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Does anyone know of any good blogs or books about the neuroscience of marketing or the psychology of branding? If you have any recommendations, let me know! Thanks!
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