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Andrew Hill
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Even dinosaurs can benefit from social media. That's the thinking behind the decision of an hotelier in Denver, Colorado to hire the cartoonist behind The Oatmeal website to help them target potential customers on social media for their dinosaur-themed hotel.

"The moment the cartoon hit it was like Charlie and the Chocolate Factory. We opened the Wonka chocolate bar and there was the golden ticket - the numbers began to pour in and continues to pour in," says owner Gary Tally.

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