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The One Centre
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Vodafone has ditched its global sponsorship strategy in favour of branded entertainment and social media - can this new strategy help the brand create "deeper" connections with audiences? 
A film series from Vodafone is exploring the magic that happens when people do things for the first time, but will the branded entertainment strategy connect with a global audience?
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Nike has kicked off its 2014 Football campaign as it seeks to build excitement for the World Cup. 

Watch it here: http://bit.ly/1jWa5KY
Nike has launched 'Risk Everything' its 2014 Football Campaign as it prepares to countdown to the Football World Cup.
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Intel is exploring the power of technology to change lives in a new film series called 'Look Inside'.  http://bit.ly/1mrf8TO
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Those geniuses at Universal Audio have just added the Dangerous BAX EQ to their collection. We have the hardware version right here in MS2, so we're going to give this a spin alongside to see how it fares.

Check it out here: http://ow.ly/u5wgo
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Is The Lego Movie the ultimate branded entertainment?
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Is this the best branded arts and entertainment project from 2013?
Check out Branded Arts Review's Best of 2013 list here: http://bit.ly/1eOEhmB
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Stella Artois has collaborated with sonic inventor Andy Cavatorta and indie band Cold War Kids, to create the Stella Artois Chalice Symphony, a beautiful example of branded art.

Check it out here: http://bit.ly/1ivTHKO
Stella Artois has collaborated with a music craftsman and a indie rock group to create a unique global branded arts campaign with The Chalice Symphony.
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What’s fishing got to do with fashion? Kenzo launches interactive pop-up to support its No Fishing No Nothing campaign and clothing range. 
Fashion brand Kenzo has launched a ‘fishy’ digital pop-up installation in Paris to generate awareness of the perils of overfishing. Yes, Really.
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Luxury fashion site Net-A-Porter is on a mission to become a media company with the launch of new global fashion magazine Porter. 

Read more from Branded Arts Review here: bit.ly/1foViQs
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Chipotle has launched an online TV series, but will audiences see it as entertainment or marketing propaganda? More from Branded Arts Review here: bit.ly/1plQRyx
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Have them in circles
10 people
Danielle Long's profile photo
Sameer Sengupta's profile photo
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The One Centre is a transmedia creative company. We specialise in the creation of unique branded arts and entertainment properties and platforms.