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Mequoda
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Digital Strategy for Publishers
Digital Strategy for Publishers

93 followers
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"Every week, we hear from a colleague or client who has new data about the best pricing and promotion strategies for their digital subscription websites and digital apps. In many cases, they hadn’t even considered how single copy or monthly access pricing should play into their overall marketing and pricing strategy. That’s changing quickly."

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"If you’re sending out a free email newsletter about how to pick the best apples, you better have a book about apple pie recipes readers can buy, and there ought to be a friendly ad for it somewhere in your email."

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Is there a downside to publishing your data?

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If you can add any ideas to this list, we'd love to hear them!

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"Sell more advertising with less work. Selling transactions, clicks, impressions and listings is old school. What you want is SEA: Scarcity, Exclusivity and Alignment. Boost your scarcity and exclusivity, and save constant effort, by selling sponsorships packages of content categories to one advertiser. The money rolls in but you don’t have to keep finding new advertisers every week or month."

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"A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to not achieve maximum profitability and enterprise value, and may even fail online."

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Why is it time to get with the program on responsive design in newsletters? Almost 60% of smartphone users check their email on their smartphones every hour.

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How does the Apple Newsstand stack up against such competition as Amazon, Barnes & Noble, Google, and Zinio?

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Do you have what it takes to become a Mequoda Master? Read up on the newest members of our Hall of Fame for some inspiration!

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Publishers don’t give away hundreds of thousands of words for fun. We do it so that we can build lists of loyal customers, who we’ll continue to serve free content in the hopes that one day they’ll buy something.

And they often do.
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