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Eric Tsai
Works at Lunada Biomedical
Attended University of California Irvine
Lives in Alhambra, ca
385 followers|36,492 views
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Eric Tsai

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"Loyalty is hard to find. Trust is easy to lose. Actions speak louder than words. Tell your loved ones you love them every day and prove it." - Marc Chernoff
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Eric Tsai

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The most effective and empowering questions create value in one or more of the following ways:

They create clarity: “Can you explain more about this situation?”

They construct better working relations: Instead of “Did you make your sales goal?” ask, “How have sales been going?”

They help people think analytically and critically: “What are the consequences of going this route?”

They inspire people to reflect and see things in fresh, unpredictable ways: “Why did this work?”

They encourage breakthrough thinking: “Can that be done in any other way?”

They challenge assumptions: “What do you think you will lose if you start sharing responsibility for the implementation process?”

They create ownership of solutions: “Based on your experience, what do you suggest we do here?”
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Eric Tsai

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Despite a wide array of brands to choose from, it all comes back to the big guys. 
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Eric Tsai

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if you don't know business you won't understand that numbers are just people doing stuff so you can tell your story via data
 
Great advice from +Avinash Kaushik: give your critical metrics a partner.

Here's a proposal from Avinash: if you're pushed to have a single golden metric, give it a partner. For each metric deemed to be critically important, identify an immediately adjacent contextual / we are on the right track metric that will give more context while incentivizing the right behavior.

Read more in his post at: http://goo.gl/cEplZQ (and see below for an example of how you can put this into a simple, useful dashboard).
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Eric Tsai

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So true
 
What to expect when they're expecting—learn more about the digital habits of soon-to-be parents. http://goo.gl/MSoA6c
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Eric Tsai

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Through the engineering of its fulfillment centers, Amazon has built the world's most nimble infrastructure for the transfer of things. We step inside to see how the formidable system works.
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Eric Tsai

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Eric Tsai

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if contentment and a sense of control are partial measures of success, many of us are selling ourselves far too cheap.
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Eric Tsai

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Often overlooked.
 
Faster sites = happier users = more conversions.

Great research from +Ian Lurie over at +Portent linked below sharing how poorly performing sites hurt revenue. Making your site fast improves user experience greatly and typically leads to higher conversions. Learn how to make your site perform better via our toolkit & tips here: http://goo.gl/6DsbZn
Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again.
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Eric Tsai

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"Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you're climbing it." - Andy Rooney 
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"Internet marketing is not as data-driven as most of us have been led to believe, it is not as fact-based as you might think and… most specialists are not aware of that fact"

According to +Georgi Georgiev most marketers fail hard at statistics and do not grasp even the basics. He takes the time to thoroughly explain the terms Statistical Power, Statistical Significance and The Multiple Comparison Problem - learn more in this wikipedia worthy article.

 Please share and comment if you liked this article :-)
In this article it is argued that marketers fail to use statistical methods and this is costing them dearly. 4 statistical concepts that every internet marketer should be intimately familiar with are reviewed in detail: statistical significance, statistical power, the muliple comparisons problem and the Simpsons paradox.
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People
In his circles
71 people
Have him in circles
385 people
Edward Leu's profile photo
Work
Occupation
Marketing Strategist, Author, Blogger.
Skills
Web strategy, marketing strategy, search engine marketing (PPC / SEO), web analytics, social media marketing, content marketing, blogging, copywriting, consumer insights, brand strategy, integrated marketing, email marketing, direct mail, market research, database marketing, directing response, affiliate marketing, landing page optimization, Google AdWords, Google Display Network, Google Analytics, YouTube, mobile marketing, programmatic buying, television, radio
Employment
  • Lunada Biomedical
    VP of Marketing, 2013 - present
  • WebMetro
    Director, eMarketing Intelligence, 2011 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Alhambra, ca
Previously
Pasadena - California - Taipei - Cupertino - Irvine - San Clemente - Mission Viejo - Santa Ana - San Jose
Story
Tagline
Web Strategist, Marketing Ninja, Communicator. Author of Designdamage.com
Introduction
Since 2005, I strive to create and implement robust Internet marketing strategies that elevates business performance in the areas of ROI measurement, online customer acquisition, and incremental revenue opportunities.

I've worked directly with high growth start-ups to Fortune 100 clients as the strategic leads on integrated media strategy including paid search, organic search, display adverting, data integration, attribution modeling, web analytics, content strategy, mobile strategy, and more.

I blog at http://www.designdamage.com to deliver insights and ideas on how to leverage digital marketing tools to drive real-world results.

Clients including Fortune 100 companies and global brands such as Lifetime Brands, AVG Technologies, Blue Cross Blue Shield, Epson America, Herbal Magic, LA Weight Loss, Lexington Law, CreditRepair.com, Balsam Brands, and Lunada BioMedical. 
Bragging rights
Featured in Frost & Sullivan Global Consulting eBulletin • Advertising Age Power 150 World’s Top Marketing Blog • Featured blogger at SocialMediaToday.com • Featured blogger at MyVenturePad.com • Featured blogger on TheCustomerCollective.com • Named The Junta42 Top Content Marketing Blogs • Featured in AllTop -- BusinessWeek's Business Exchange Featured User • CMO.com Interview
Education
  • University of California Irvine
Basic Information
Gender
Male
Eric Tsai's +1's are the things they like, agree with, or want to recommend.
A Rare Peek Inside Amazon’s Massive Wish-Fulfilling Machine | Business |...
www.wired.com

Through the engineering of its fulfillment centers, Amazon has built the world's most nimble infrastructure for the transfer of things. We s

Building A Google Analytics App With Shiny & R | Analytics & Opt...
online-behavior.com

Following a recent post at Online Behavior on Visualizing Google Analytics Data With R I thought I would share my own Shiny application (a f

29 Ways to Come Alive, and Not Just Exist
www.positivityblog.com

“Don’t ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is people who have come alive.” Ho

The Doctor Who Coaches Athletes on Sleep
www.theatlantic.com

As the NBA and NHL playoffs start, a Harvard sleep specialist advises rest, not more practice, for championship teams.

Search Insights: A Brand Planning Power Tool – Think Insights – Google
www.thinkwithgoogle.com

A look at the power of search data for delivering marketing insights.

Search Insights – Think Insights – Google
www.thinkwithgoogle.com

Here we explore how marketers can tap into search insights to spot new trends, monitor competitive dynamics, test brand associations, develo

Google Trends Now Lets Users Subscribe To Receive Email Notifications
searchengineland.com

Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Search

99 Sites That Every Professional Should Know About and Use
www.themuse.com

The internet is a big place, but we've found the best of it.

The Psychology of Getting Unstuck: How to Overcome the “OK Plateau” of P...
www.brainpickings.org

“When you want to get good at something, how you spend your time practicing is far more important than the amount of time you spend.”

New user and sequence based segments in the Core Reporting API - Analyti...
analytics.blogspot.com

Advanced Topics (79); AdWords (20); Analytics API (65); Announcements (165); Beginner Topics (51); Business Insights (60); Case Study (29);

Smarter remarketing with Google Analytics - Analytics Blog
analytics.blogspot.com

If you use use eCommerce transaction tracking and have enough traffic and conversions, your Smart List will be automatically upgraded. Marke

How to Scale Yourself and Get More Done Than You Thought Possible - Zapier
zapier.com

The Zapier productivity blog shares our passion for customers, business and technology as well as providing tips and tricks for automating y

THE FUTURE OF RETAIL: 2014 [SLIDE DECK]
www.businessinsider.com

E-commerce will make or break many retailers.

10 Life Lessons to Excel In Your 30s
markmanson.net

Over 600 people, age 40 and older, weigh in on what they wish they knew when they were 30. A few of them might surprise you.

Which College—and Which Major—Will Make You Richest?
www.theatlantic.com

A new study finds that nine of the 10 most lucrative degrees in America are in computer science programs at elite colleges—and Harvey Mudd r

Warren Buffett Reveals His Secrets for Investing in Real Estate - DailyF...
www.dailyfinance.com

Billionaire Warren Buffett talks about two personal investments in real estate -- from 1986 and 1993 -- and provides advice that anyone can

Fastest and most painless car "selling" experience I've even had. Not only did they beat all the dealers trying to get a trade in for my VW CC, the appraisal and selling process took only 30-45mins each. I would totally sell to CarMax again!
Public - 8 months ago
reviewed 8 months ago
read many positive reviews about this dealership after visiting and calling ALL the RR dealers in LA area, my wife and I decided to give JLRAH a try even though it's further from us. We already knew we wanted a car so we just went online and submitted an inqury and soon Bill (William) Gleba started helping us via email and phone. Bill is a totally easy guy to deal with and not pushy and trying to sell me on anything we don't want. Instead he listed to us and found a vehicle for us that's arriving in a week. The best part is that both my wife and I work so Bill delivered the vehicle to my house 50 miles away from the dealership making this the most amazing car buying experience! I highly recommend Jaguar Land Rover Anaheim Hills and ask for Bill, he's also got a great sense of humor!
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Public - 8 months ago
reviewed 8 months ago
2 reviews
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