They create clarity: “Can you explain more about this situation?”
They construct better working relations: Instead of “Did you make your sales goal?” ask, “How have sales been going?”
They help people think analytically and critically: “What are the consequences of going this route?”
They inspire people to reflect and see things in fresh, unpredictable ways: “Why did this work?”
They encourage breakthrough thinking: “Can that be done in any other way?”
They challenge assumptions: “What do you think you will lose if you start sharing responsibility for the implementation process?”
They create ownership of solutions: “Based on your experience, what do you suggest we do here?”
Here's a proposal from Avinash: if you're pushed to have a single golden metric, give it a partner. For each metric deemed to be critically important, identify an immediately adjacent contextual / we are on the right track metric that will give more context while incentivizing the right behavior.
Read more in his post at: http://goo.gl/cEplZQ (and see below for an example of how you can put this into a simple, useful dashboard).
Great research from over at linked below sharing how poorly performing sites hurt revenue. Making your site fast improves user experience greatly and typically leads to higher conversions. Learn how to make your site perform better via our toolkit & tips here: http://goo.gl/6DsbZn
According to most marketers fail hard at statistics and do not grasp even the basics. He takes the time to thoroughly explain the terms Statistical Power, Statistical Significance and The Multiple Comparison Problem - learn more in this wikipedia worthy article.
Please share and comment if you liked this article :-)
- Lunada BiomedicalVP of Marketing, 2013 - present
- WebMetroDirector, eMarketing Intelligence, 2011 - 2014
I've worked directly with high growth start-ups to Fortune 100 clients as the strategic leads on integrated media strategy including paid search, organic search, display adverting, data integration, attribution modeling, web analytics, content strategy, mobile strategy, and more.
I blog at http://www.designdamage.com to deliver insights and ideas on how to leverage digital marketing tools to drive real-world results.
Clients including Fortune 100 companies and global brands such as Lifetime Brands, AVG Technologies, Blue Cross Blue Shield, Epson America, Herbal Magic, LA Weight Loss, Lexington Law, CreditRepair.com, Balsam Brands, and Lunada BioMedical.
- University of California Irvine
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