I've worked directly with high growth start-ups to Fortune 100 clients as the strategic leads on integrated media strategy including paid search, organic search, display adverting, data integration, attribution modeling, web analytics, content strategy, mobile strategy, and more.
I blog at http://www.designdamage.com to deliver insights and ideas on how to leverage digital marketing tools to drive real-world results.
Clients including Fortune 100 companies and global brands such as Lifetime Brands, AVG Technologies, Blue Cross Blue Shield, Epson America, Herbal Magic, LA Weight Loss, Lexington Law, CreditRepair.com, Balsam Brands, and Lunada BioMedical.
- University of California Irvine
- JoybirdHead of Acquisition Marketing, 2015 - present
- Lunada BiomedicalVP of Marketing, 2013 - 2015
- WebMetroDirector, eMarketing Intelligence, 2011 - 2014
Physical Analytics Part 1: Tracking Your Home with Google Analytics - Ni...
All those things you couldn’t track, you now can! No seriously, all those things. * sigh * Yes Internet, you can track your cat. I tracked t
The Dalai Lama’s Daily Routine and Information Diet
"To understand the Dalai Lama ... perhaps it’s most useful to see him as a doctor of the soul." I think a great deal about the differen
Seth's Blog: How to win an argument with a scientist
Make better science. The act of being a scientist is the commitment to the scientific method, a series of hypotheses, tests and re-evaluatio
Seth's Blog: The difference between commitment and technique
We spend way too much time teaching people technique. Teaching people to be good at flute, or C++ or soccer. It's a waste because the fact i
Introducing Trash Can: Data Recovery in Google Analytics - Analytics Blog
We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics.
Simplify your Google Analytics Reporting with Add-ons for Google Sheets ...
It's common for Google Analytics users to use spreadsheets to analyze their Google Analytics data or combine it with another data source. Bu
The Customer Journey to Online Purchase – Think with Google
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Unclutter Your Mind: The Power Of Getting Rid Of Things
The author, who goes from being a pack-rat to losing all interest in material possessions, describes the journey of preserving family histor
How Search Works - The Story – Inside Search – Google
The search lab. Our algorithms are constantly changing. These changes begin as ideas in the minds of our engineers. They take these ideas an
20-Year-Old Hunter S. Thompson’s Superb Advice on How to Find Your Purpo...
"It is not necessary to accept the choices handed down to you by life as you know it." As a hopeless lover of both letters and famous adv