Knowing where your users are struggling is an important part of website optimization, and in order to do that it is essential to be able to segment the visitor flows in different ways.
As you can see below, that's exactly what you can do with the Behavior Flow report. Here is how:
0. Find the Behavior Flow report at goo.gl/S4KgKX (direct link to your Google Analytics account)
1. Choose which dimension you want to segment by.
2. Look at specific paths by highlighting them (click on #2 as shown in the screenshot below).
3. Analyze specific steps in the flow by mousing over them.
- Lunada BiomedicalVP of Marketing, 2013 - present
- WebMetroDirector, eMarketing Intelligence, 2011 - 2014
I've worked directly with high growth start-ups to Fortune 100 clients as the strategic leads on integrated media strategy including paid search, organic search, display adverting, data integration, attribution modeling, web analytics, content strategy, mobile strategy, and more.
I blog at http://www.designdamage.com to deliver insights and ideas on how to leverage digital marketing tools to drive real-world results.
Clients including Fortune 100 companies and global brands such as Lifetime Brands, AVG Technologies, Blue Cross Blue Shield, Epson America, Herbal Magic, LA Weight Loss, Lexington Law, CreditRepair.com, Balsam Brands, and Lunada BioMedical.
- University of California Irvine
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