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Why renowned album cover designer George Hardie’s most iconic image also happens to be his least favorite piece.
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Good news for the online advertising industry as the money shifts from TV to Internet. A new survey projects that 800,000 consumers will cut the cord over the next 12 months.
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As marketers look to digital advertising as a way to reach mobile-tethered consumers, they realize it has real pitfalls and risks. -
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Netflix says broadband internet data caps aren’t just annoying -- they are unreasonable, unfair and serve no legitimate purpose in the marketplace. The online streaming service has asked the FCC to crackdown on this provider practice.
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How consumers consume information is changing at warp speed. A new study shows that Native ads — ads that take on the look and feel of the content surrounding them — are taking over digital advertising. By 2021. estimates say that... -
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And you thought we’d gone all digital. Offline Conversation Is Still the Best Driver of Brand Awareness.
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The original “This is your brain on drugs. Any questions?” spot was conceived and written in 1987 by BHI’s founding partner and creative director Larre Johnson at LA-based keye/donna/pearlstein where he was a senior copywriter.

The "Fried Egg" became the most watched TV spot of the decade – paid or public service – and was ranked TV Guide’s 8th Best Commercial of All-Time.
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This means that one day we might see an episode of GoT where Tyrion is drinking a bottle of Coca Cola...
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In the agency world we call this the intersection of Function & Form -
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