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Controversy and legacy: What the endurance of the Olympics movement can teach brands.

#Marketing #Brands
Sport is no stranger to scandal… from doping athletes to corruption at Fifa's top table. This leaves trust in short supply, and excitement surrounding global superstars – like Usain Bolt – can be like a short-term sticking plaster. As fans, we all know the tarnish that scandal leaves in our minds, but what about the impact it has on long-term brand associations and sponsorships?
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The 10 Best-Perceived Brands Among Consumers in 2016 (So Far)
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Where Instagram and Facebook advertising converge and where they differ.

#Instagram #Facebook  #Marketing  
Can your Facebook successes be replicated on Instagram? Columnist Brad O'Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.
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Lidl’s marketing director on the next chapter for Lidl Surprises and turning doubters into advocates.

#‎MustRead‬ ‪#‎BrandMarketing‬
With the latest 'Lidl Surprises' campaign aiming to convince doubters of the quality of the discounter's meat, Lidl UK’s marketing director Claire Farrant says its past success means the brand’s marketing now has to work much harder to surprise British consumers.
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Twitter is hoping users retweet ads with new ad format - Digiday. 
Twitter is rolling out a new ad format called "conversational ads."
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Facebook Goes Beyond Like With Reactions: Testing Love, Haha, Yay, Wow, Sad & Angry Emoji.
The social network is testing six emoji in Ireland and Spain to give users another shorthand way to signal their emotions about posts.
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Twitter announces application process for verified accounts: what marketers need to know.

#Marketing #Twitter
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Should Pokémon GO give marketers hope for augmented reality?

#Marketing #Reality
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Snapchat’s user base is getting older: How should marketers respond?

‪#‎Snapchat‬ ‪#‎Marketing‬
Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram.
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Three YouTube influencers give their views on brand partnerships.
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Take a look at some of the best Christmas experiential marketing campaigns of 2015.
For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaig...
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Three trends in online consumer behaviour, according to Facebook.
The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook.
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Have them in circles
34 people
Cherri Tech's profile photo
BUNKER48's profile photo
Orange Business Services's profile photo
Wonderbra UK's profile photo
linh vu duy's profile photo
Steven Ramirez's profile photo
Attercopia Dundee's profile photo
Harun KÖR's profile photo
Tom McCann's profile photo
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Testify - The Advocacy Agency. We drive digital marketing results through audience and customer advocacy.