By now most internet marketers have either heard of, or have an understanding of, semantic search and how it may impact various facets of an online marketing strategy.
In response to the same or similar questions he's been asked recently, semantic search expert has created a post that resolves these FAQs and semantic search misconceptions including:
There is no need for SEO anymore - SEO at its core is optimizing a website for search engines. Helping search engines crawl, index and understand the meaning of a webpage isn't going anywhere. David tells us that SEO itself now has to be a deeper part of the web marketing of any business than ever before.
Keywords do not matter - Search engines are working to move away from keyword occurrences to evaluate relevance, and seeking to understand the contextual meaning behind words and phrases. While keywords and phrases will continue to assist search engines with understanding the meaning of a webpage, David tells us that optimization alone isn't enough and that content has to work at a deeper level and deliver real value to the visitor, first, before it even stands a chance of surfacing through search.
Social is the new SEO - Social sharing and engagement is a great way to increase visibility and referral traffic to a resource, but isn't a "new solution" for getting a webpage to rank in Google's SERPs.
Links no longer matter as a ranking factor - Links still rule the algorithm and executing a strategy focused on quality vs. quantity, earning links through valuable content, and building mutually beneficial relationships will serve you well.
To read all 10 points with David's responses visit: http://goo.gl/wFDOvs
50 Things a +1 Can Mean
A +1 is simple. It’s one of the easiest ways on the web to take an action that endorses the content and says you saw something. But it can mean many different things. That’s the beauty of +1. You can +1 things you like. You can +1 bad news. You can +1 things you love. You can +1 casual status updates or items that change the world.
Often, we get asked what it means to +1. Here are some ideas. We’d love to see yours.
1. A +1 can say you agree with the post.
2. A +1 can say your photo is beautiful.
3. A +1 can say your joke was funny.
4. A +1 can mean you share in sympathy.
5. A +1 can mean you endorse content found on the web.
6. A +1 can say “thanks for sharing!”
7. A +1 can say “thanks for mentioning me!”
8. A +1 can say “Glad to see you hanging out!”
9. A +1 can say “Good to see you here!”
10. A +1 can say “Wow! That’s cool!”
11. A +1 can say your video was amazing.
12. A +1 can mean you’re excited about new features.
13. A +1 can mean your post was clever.
14. A +1 can say you like this brand.
15. A +1 can say you’re the biggest fan.
16. A +1 can mean you agree with the shared story.
17. A +1 can say “thanks for commenting!”
18. A +1 can say “I vote for this choice.”
19. A +1 can say “your high score is impressive”.
20. A +1 can say “thanks for playing!”
21. A +1 can say you’re with the band.
22. A +1 can say you love the band.
23. A +1 can mean your meme is hilarious.
24. A +1 can mean your child is adorable.
25. A +1 can mean your food looks delicious.
26. A +1 can mean that song is incredible.
27. A +1 can mean “You said what I was going to say!”
28. A +1 can say you saw the post, but have no comment.
29. A +1 can say that video is stunning.
30. A +1 can say you found the news interesting.
31. A +1 can say you sure do know how to recommend people.
32. A +1 can say “I’m rooting for you!”
33. A +1 can say “Congratulations!”
34. A +1 can mean this article is a must-read.
35. A +1 can mean “I have this product too.”
36. A +1 can mean “I love this book!”
37. A +1 can mean “I hear you.”
38. A +1 can mean “You rock.”
39. A +1 can mean “I love you.”
40. A +1 can mean “I + you.”
41. A +1 can say “I can’t wait!”
42. A +1 can say “You shouldn’t miss this!”
43. A +1 can be a smile.
44. A +1 can say “You look hot.”
45. A +1 can say “I’ve been there before, and I love it.”
46. A +1 can mean “I wish I were there.”
47. A +1 can mean “I am so proud of you.”
48. A +1 can mean “You took my breath away.”
49. A +1 can say “I’m on my phone and only have a second.”
50. A +1 can say anything.
Originally shared by
#PlusOneAllThings #Plushelp #Plustips
- Hyper Dog Media Denver SEOPresident, 2004 - present
Jim Kreinbrink is the president and founder of Denver SEO Firm Hyper Dog Media, a Colorado-based Search Engine Optimization and Internet consulting firm. Hyper Dog Media was started four years ago, primarily outsourcing to ad agencies and marketing firms. With more than a decade of experience in developing and creating websites, Jim's team helps optimize websites for both prospective customers and search engines. Jim’s clients range from large corporations to "online only" businesses, in a wide variety of industries. HyperDogMedia.com consistently ranks in the top ten for Denver SEO across the big 3 search engines.
Jim started programming at age 10 on a TRS-80 Color Computer, when his dad hesitated to buy video games. After completing a Bachelor's in Communication, Jim moved to Denver and found himself working in technical fields for the sheer joy of it all. With some basic changes to a personal website in 1998, Jim realized small companies could outrank larger organizations for valuable search terms. He's still fascinated by helping little fish look much bigger on the internet. Jim is heavily involved in the search marketing industry as an active member of the Search Engine Marketing Professionals Organization and is a SEMPO Institute Hero. Jim has given SEO and Online Reputation Management presentations for the DaVinci Institute, the Association of Strategic Marketing, as well as economic development organizations throughout Colorado. As current Organic SEO Committee Chairperson for the Colorado SEMPO working group, and founder of the Denver SEO Meetup, Jim will probably check your rankings.
- University of WyomingCommunications, 1990 - 1992
- Western Wyoming CollegeCommunication, 1988 - 1990