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Luke Rees
44 followers -
Digital Marketer in London.
Digital Marketer in London.

44 followers
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How to capture and apply employee engagement data

#employeeengagement
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The grey market represents a huge and lucrative group: baby boomers in particular are 80 million strong in the U.S. and hold 70 percent of the nation’s disposable income. How can you reach this powerful segment via the online world? Read on to find out.
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A study conducted by Boston University found that people use Facebook for two primary needs:
(1) the need to belong 
(2) the need for self-presentation.

Both of these needs present opportunities for businesses that are smart enough to recognise them and use them subtly.

#facebook   #advertising   #b2b  
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HR need to focus instead more on employee “life stages” – by doing so, employee engagement and retention is likely to be significantly improved

#hr   #employeeengagement  
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Most poorly timed PR move of the season? +Uber deliver ice cream on the wettest day of the summer.

#pr #icecream
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How can marketers keep up with consumer expectations when most customers decline to part with their personal data?

#personas   #omnichannel  
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Chris Froome or Tejay van Garderen? 

#tourdefrance  
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Search is currently going through something of a transformation. As Google gets more sophisticated at understanding our search queries, the way we find information is becoming more intuitive and ‘human’.

#seo #google #mobile #voice
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