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Geri Seiberling
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Installing a four-letter word in Central Park. This is one of the most iconic works of art of the 70's, and yet few know the man's name that created it. Installations are found in the four corners of the globe, and in many languages. Check out the work of Robert Indiana. http://weburbanist.com/…/3d-four-letter-words-robert-ind…/2/
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2/14/17
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Have you ever felt stuck in your small business? I know I have. We get so involved working in our business, that we lose our vision and cannot see into the future. We need to get out of the frame. Certain kinds of behaviors will keep you permanently in the gear of stuck. I wonder if you have any of these? If so, how did you get out of the rut? Let me know.

Read the full post here: 15 Mindsets That Will Keep You Stuck, Part 5 of Getting Where You Want and Need To Go, here: http://ow.ly/mP2W308xppv

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New entrepreneurs will often spend undue amounts of energy on how to win big over the competition. Sure, you must know something about the competition to succeed in business, but to keep your focus there can be incredibly destructive to your business, and can short-circuit your progress. I learned this lesson best from a four-legged friend. In fact, almost everything I have ever really needed to know about competition in small business, I have learned from my horse. It changed my whole focus. Read the full post here: http://ow.ly/p1o0308j5rR

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Feel stuck? Make your own wings. 

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What were you thinking on Jan 1st at 12:01 am? (Granted you were not asleep!) How did you feel about the future? Anxious? Hopeful? My guess is that you spent some time thinking about a different world–one that is different either for you or for someone else. A better world. To get to this better place, we have to realize that it is possible to achieve, and possible for us to achieve it. What is that better place that you are dreaming about?

Three things are necessary to bring our dreams to fruition. Read about them in "Other Possible Worlds- Part 3 of Getting Where You Want and Need To Go: "
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I love to hang out with StartUps. They are like a new baby–a new little life with no mistakes in it yet. The hope and excitement at any ribbon cutting is palpable. But the test is next. The Vision will be proved, and in no uncertain terms. The problems of any business are parallel with its age. I have been in business 28 years, and the biggest room in my facility is the room for improvement. It can get discouraging. But mistakes and problems do not mean you are doing something wrong. They indicate you are trying something new. The more you try, the more mistakes you make. What would happen if you started using those mistakes and problems as a step stool to reach the place you want to go in business? What if you did not fall down, but you fall up instead?

Read Falling Up: Part 2 of Getting Where You Want and Need to Go, here: http://ow.ly/oH6r307RVIF

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Everyone is talking about Resolutions. Successful entrepreneurs are constantly taking stock of where they are, so that they can move forward and make a better business in the future. But resolutions alone can fail us. Resolve is not enough. Knowing what you need to change is only part of the process. Wanting to change is only part of the process. If you are having trouble getting where you need to go in your business, (and we all do from time to time), you may need to add some structure to this desires to facilitate the change.

Here are five things that are missing from New Year's Resolutions, and why you need to add this structure to your resolve. Read Part 1: "Why Resolutions Fail Us", here:

https://www.linkedin.com/pulse/getting-where-you-want-go-geri-seiberling?trk=prof-post

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Think about the packaging of your product. Does it connect with the right person? Does it deliver the right expectation? The way you package your product and your business is a matter of style. This style can either enhance your marketing messages, or can lead to disappointment when the product or experience does not match the expectation.

Graphic Design is like fashion for business. It displays a certain style. When you present for your business, or when you make a sales call, you will wear a certain style of clothes on purpose to please the customer you seek to serve. You desire to convey a specific attitude. You use style as a way to say who you are without having to say a word. Style for business also works in the same way. It creates connection with your specific audience, even if they skip half the words on your sales brochure.

Marketing works. The way you package your business can perform as an invitation, and drive the expectations of everything inside. How you say it is everything. Does the packaging of your business enhance your message?

Read the last of the series, "It Is All In How You Package It", here: https://www.linkedin.com/pulse/all-proof-you-need-marketing-works-geri-seiberling?published=t

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How would you like your whole business to act as a gift to your prospective clients? Your entire business can act as an invitation that reads, "how would you like to find out what is inside?" You can do this. It is possible. Anyone can do it. It is called Branding. Branding is the only sustainable foundation upon which to build your business, whether you are large or small. Brand allows you to connect with a specific group of persons, and speak their language. It helps you to be a viable option, even if you are in the running next to the big boys. It helps you to everything you do better, along with creating a memorable experience for your customer.

No one would build a house without a foundation. If you tried, it would not last very long. The same is true for a business without a Brand. Your Brand is your foundation. Don't go into business without it.

Read the entire post: "Part 3 of "It Is All In How You Package It" here: 
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