We have all had it (and I don't mean the flu). Some days, I'd rather have
chicken pox than a bad case of writer's block. The social media world is
fast-moving, and it's important to be continually creating new content for
For those days when the blinking cursor seems to be mocking you, here are
some places to start:
Utilize Your Expertise
People LOVE how-to articles! So show off your cultured knowledge in your
Success on social media means joining the conversation at important times
-- including the holidays. But you don't have to jump on your computer in
the middle of your New Year's Eve cheers in order to post for your small
Here are some great online tools you should consider taking advantage of:
Hootsuite is consistently ranked as the top choice for online social media
management tools. Users are able to track c...
Consumers are becoming increasingly aware of advertising effort, and
increasingly savvy at toning them out. However, small businesses have a
secret weapon that’s largely underutilized—customer advocates.
A recent study reveals that 83% of consumers say they trust recommendations
of friends and family. Two-thirds trust consumer opinions posted online.
How do we cultivate this powerful source of advertising? How do...
There are many different social media platforms that are popular with
online users. Twitter and Facebook are two common platforms that likely
have the highest concentration of your target demographics. But there are
many other channels to explore! Instagram might be less popular overall,
but more popular with your audience.
It's important to identify the social media networks that best suit your
small business' mission, so you can fo...
Welcome to 2016! Social media technology has been accelerating greatly, and
this year is positioned to be no exception. From virtual reality to
accessibility for disabilities, there are a few trends to keep your eye on.
Here is what we'll be watching this year:
Facebook rolled out its 360 video capabilities in September. They hope to
further improve the technology and make it more accessible to users by
Instagram is an image-based social media site quickly growing in
popularity. With over 400 million monthly active users, 80 million photos
posted and 3.5 billion likes each day, Instagram can be a great way to give
your small business extra visibility and engage with your business’ niche
But like other social media platforms, it’s not worth doing unless done
well. Here's how to win at Instagram: