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Erik Östberg
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1,384 followers
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"You simply cannot drive brand awareness and consideration if people don’t know who the sender of the message is." 

Great article written by +Johan Eriksson for +Think with Google.

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Boom!
We are extremely happy to welcome +Dionysios Zelios to our team as he joins Docklin Digital as a Data Scientist. Dionysios has a M.Sc. in Computational Physics from Stockholm University and extensive experience within Statistics, Applied Mathematics, Data Mining and Programming. 

Dionysios will play a key role in our aim of bringing science into marketing and help our clients increase their profitability through intelligent digital marketing solutions. Welcome!

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A rather illustrative video on Google's take on micro-moments. Brands need to be present and create value in those exact moments. Check it out.

#MicroMoments  

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Listen in on +Peter H. Diamandis, co-founder and executive chairman at +Singularity University, explaining the concept of exponential growth. #exponentialgrowth 

 

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Research online, purchase offline. Matt Lawson, Director of Performance Ads Marketing for Google, on how Google is trying to measure offline behaviour. 

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 "YouTube viewers are able to engage - comment, share, and click - in ways television viewers never could." 

Check out the top ads of the last decade and learn about the trends that define them. +YouTube  #trueview  

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 "The new battleground for brands". Google might have put a somewhat dramatic label on the topic but there's now more good content out there from +Think with Google on the subject of Mobile and Micro-Moments.

Check it out! #MicroMoments

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The most awaited slides of the year was released last week. Mary Meeker's Internet Trends 2015. Go have a read! #THEinternettrends

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Google is launching TrueView for Shopping.

"TrueView for shopping allows you to showcase product details and images – along with the ability to click to purchase from a brand or retail site – all within your video ad." #trueview

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"These moments are when we act on a need—to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences being shaped."

Are you present at those micro-moments? #MicroMoments  
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