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Erik Östberg
Works at Docklin Digital
Attended Uppsala University
Lived in Stockholm
1,401 followers|194,693 views
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Erik Östberg

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"You simply cannot drive brand awareness and consideration if people don’t know who the sender of the message is." 

Great article written by +Johan Eriksson for +Think with Google.
How branding your ad content properly is crucial for engaging consumers and ensuring you don't pay for competitor advertising.
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Erik Östberg

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A rather illustrative video on Google's take on micro-moments. Brands need to be present and create value in those exact moments. Check it out.

#MicroMoments  
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Erik Östberg

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Research online, purchase offline. Matt Lawson, Director of Performance Ads Marketing for Google, on how Google is trying to measure offline behaviour. 
Google introduced in-store conversion metrics late last year. Columnist and Googler Matt Lawson dives into the details of this new way of measuring offline behavior.
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Erik Östberg

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The most awaited slides of the year was released last week. Mary Meeker's Internet Trends 2015. Go have a read! #THEinternettrends
2015 Internet Trends Report | Kleiner Perkins Caufield Byers
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Erik Östberg

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"These moments are when we act on a need—to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences being shaped."

Are you present at those micro-moments? #MicroMoments  
Google has done research on how people use their mobile phones, and when they may be most receptive to hearing from marketers. It uncovered a fundamental change: the old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day.
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A rather long but interesting article from +The Boston Consulting Group "Navigating a World of Digital Disruption". Give it a read!
Three distinct waves of digital disruption are transforming strategy. Changing information economics enable new strategies—as well as radically new structures for businesses and industries.
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Erik Östberg

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Boom!
 
We are extremely happy to welcome +Dionysios Zelios to our team as he joins Docklin Digital as a Data Scientist. Dionysios has a M.Sc. in Computational Physics from Stockholm University and extensive experience within Statistics, Applied Mathematics, Data Mining and Programming. 

Dionysios will play a key role in our aim of bringing science into marketing and help our clients increase their profitability through intelligent digital marketing solutions. Welcome!
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Listen in on +Peter H. Diamandis, co-founder and executive chairman at +Singularity University, explaining the concept of exponential growth. #exponentialgrowth 

 
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 "YouTube viewers are able to engage - comment, share, and click - in ways television viewers never could." 

Check out the top ads of the last decade and learn about the trends that define them. +YouTube  #trueview  
Narrowing down a decade of YouTube video ads to the five best isn't easy. So we asked you—the ad makers, brand shapers, copywriters, and coders—to vote for your favorites through our partnership with The Webby Awards. Here are the ads you chose and the trends that define them.
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 "The new battleground for brands". Google might have put a somewhat dramatic label on the topic but there's now more good content out there from +Think with Google on the subject of Mobile and Micro-Moments.

Check it out! #MicroMoments
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands.
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Google is launching TrueView for Shopping.

"TrueView for shopping allows you to showcase product details and images – along with the ability to click to purchase from a brand or retail site – all within your video ad." #trueview
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Looking to grow your business with YouTube? Check out the updated +YouTube Creator Playbook for Brands. Best practices on building your YouTube audience. #youtube  
Create a YouTube strategy to help your brand stand out in today's evolving digital era. Use these concepts and examples to help you create great content, devise a holistic channel strategy, use paid and non-paid means to promote your videos and learn the tools to measure your results ...
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Have him in circles
1,401 people
Eric Bartley's profile photo
Dayton Pruet's profile photo
Scott Roemermann's profile photo
preyash shah's profile photo
Mia Jung's profile photo
Alex Simpson's profile photo
Filippa Frisk's profile photo
Seja Bem Vindo's profile photo
Dagmar Diwok's profile photo
Education
  • Uppsala University
  • Chinese University of Hong Kong
  • University of Technology Sydney
Basic Information
Gender
Male
Work
Occupation
Online Advertising
Employment
  • Docklin Digital
    Co-founder & Parner, 2015 - present
  • Get Going Consulting
    Owner and Consultant, 2013 - 2015
  • Google
    Online Marketing, 2009 - 2013
  • Accenture
  • Nordea
  • Tomat
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Stockholm - Dublin - Uppsala - Hong Kong - Örnsköldsvik
Erik Östberg's +1's are the things they like, agree with, or want to recommend.
LinkedIn
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In the know. On the go. The smarter LinkedIn app for Android.Redesigned with you in mind! The new Android app makes it even easier to connec

Pocket
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*****Time’s Best Android Apps of 2013***** *****Google Play Best of the Best for 2012*****Pocket lets you take your content with you. Whenev

Ausgaben Manager
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Verwalte deine Ausgaben direkt auf dem Smartphone. Behalte deine Finanzen problemlos im Überblick.Ausgaben Manager erlaubt dir, deine Ausgab

Google Finance
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Finance for Android brings you streaming real-time quotes in this stock quote and portfolio application. It synchronizes with your Google Fi

Instagram
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Instagram超過 1.3 億名熱愛 Instagram 的用戶!透過你的 Android,輕鬆捕捉並分享這世界的瞬間。利用多種神奇的自訂濾鏡效果,為你的相片與影片賦予個人特色。將日常生活平淡的片刻幻化成藝術作品,讓你樂於和朋友、家人一起分享。從簡單的相片串流和朋友分享精彩相

Airbnb
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Unlock the doors to inspiring and unique accommodations around the world with the Airbnb App!Airbnb is a trusted community marketplace for p

Alex och Sigges Podcast
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Alex och Sigges podcast via youtube

Instagram Launches ‘Video On Instagram’, 15-Second Video Feature | TechC...
techcrunch.com

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breakin

Nationalmuseum
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Sweden's premier museum of art and design

SthlmBurgers
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Sthlm Burgers | En guide till de bästa burgarna i Stockholm

IAB - Interactive Advertising Bureau
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Dedicated to the Growth of the Interactive Advertising Marketplace

YouTube
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The latest version of the official YouTube app, now with in-page playback! Experience the latest and best version of the official YouTube ap

60 Minutes
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The most successful news magazine in TV history.

Coca-Cola
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Open Happiness. The official Coca-Cola page on Google+.

Rebtel
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Talk More With Your Loved Ones

Apoteket
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Hela Sveriges Apotek.

May & Barrow
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Online Strategy, Google Analytics & Conversions

Public - 4 weeks ago
reviewed 4 weeks ago
3 reviews
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