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Erik Östberg
Works at Docklin Digital
Attended Uppsala University
Lived in Stockholm
1,399 followers|185,710 views
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Erik Östberg

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Research online, purchase offline. Matt Lawson, Director of Performance Ads Marketing for Google, on how Google is trying to measure offline behaviour. 
Google introduced in-store conversion metrics late last year. Columnist and Googler Matt Lawson dives into the details of this new way of measuring offline behavior.
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 "The new battleground for brands". Google might have put a somewhat dramatic label on the topic but there's now more good content out there from +Think with Google on the subject of Mobile and Micro-Moments.

Check it out! #MicroMoments
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands.
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Google is launching TrueView for Shopping.

"TrueView for shopping allows you to showcase product details and images – along with the ability to click to purchase from a brand or retail site – all within your video ad." #trueview
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Looking to grow your business with YouTube? Check out the updated +YouTube Creator Playbook for Brands. Best practices on building your YouTube audience. #youtube  
Create a YouTube strategy to help your brand stand out in today's evolving digital era. Use these concepts and examples to help you create great content, devise a holistic channel strategy, use paid and non-paid means to promote your videos and learn the tools to measure your results ...
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Listen in on Astro Teller's (Director of Google X) keynote from last month at +SXSW.

Teller discusses the hardest part of the innovation process - the part where you come into contact with the realities of weather, physics, humanity, and much much more whose impact on your work won’t be predicted by a book or taught in school.

https://youtu.be/3e0c0rL00bg   #innovation
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This is a good read for all marketing enthusiasts. "The dawn of marketing’s new golden age"; http://goo.gl/CvN4aL +McKinsey & Company 
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. A McKinsey Quarterly article.
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Erik Östberg

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 "YouTube viewers are able to engage - comment, share, and click - in ways television viewers never could." 

Check out the top ads of the last decade and learn about the trends that define them. +YouTube  #trueview  
Narrowing down a decade of YouTube video ads to the five best isn't easy. So we asked you—the ad makers, brand shapers, copywriters, and coders—to vote for your favorites through our partnership with The Webby Awards. Here are the ads you chose and the trends that define them.
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The most awaited slides of the year was released last week. Mary Meeker's Internet Trends 2015. Go have a read! #THEinternettrends
2015 Internet Trends Report | Kleiner Perkins Caufield Byers
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"These moments are when we act on a need—to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences being shaped."

Are you present at those micro-moments? #MicroMoments  
Google has done research on how people use their mobile phones, and when they may be most receptive to hearing from marketers. It uncovered a fundamental change: the old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day.
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A rather long but interesting article from +The Boston Consulting Group "Navigating a World of Digital Disruption". Give it a read!
Three distinct waves of digital disruption are transforming strategy. Changing information economics enable new strategies—as well as radically new structures for businesses and industries.
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Nordic tech is on fire, and Sweden is leading the way. #goodread  
 
Interesting report issued by +Creandum last month. Although the Nordics only represents 2% of global GDP, it represents close to 10% of global BUSD tech exits. http://goo.gl/npG6vV
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Today we are launching +Docklin Digital - a digital marketing agency and consultancy based in Stockholm. Check us out and follow us here on Google+.  
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Have him in circles
1,399 people
Maxim Zeev's profile photo
Joakim Green's profile photo
Kang Mas SEO's profile photo
Robert Börjes (Gooder)'s profile photo
Habetu Gashaw's profile photo
Joanna Mossberg's profile photo
Adrian Byers's profile photo
Markus Davidzon's profile photo
honour pearson's profile photo
Education
  • Uppsala University
  • Chinese University of Hong Kong
  • University of Technology Sydney
Basic Information
Gender
Male
Work
Occupation
Online Advertising
Employment
  • Docklin Digital
    Co-founder & Parner, 2015 - present
  • Get Going Consulting
    Owner and Consultant, 2013 - 2015
  • Google
    Online Marketing, 2009 - 2013
  • Accenture
  • Nordea
  • Tomat
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Stockholm - Dublin - Uppsala - Hong Kong - Örnsköldsvik
Erik Östberg's +1's are the things they like, agree with, or want to recommend.
LinkedIn
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In the know. On the go. The smarter LinkedIn app for Android.Redesigned with you in mind! The new Android app makes it even easier to connec

Pocket
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*****Time’s Best Android Apps of 2013***** *****Google Play Best of the Best for 2012*****Pocket lets you take your content with you. Whenev

Ausgaben Manager
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Verwalte deine Ausgaben direkt auf dem Smartphone. Behalte deine Finanzen problemlos im Überblick.Ausgaben Manager erlaubt dir, deine Ausgab

Google Finance
market.android.com

Finance for Android brings you streaming real-time quotes in this stock quote and portfolio application. It synchronizes with your Google Fi

Instagram
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Instagram超過 1.3 億名熱愛 Instagram 的用戶!透過你的 Android,輕鬆捕捉並分享這世界的瞬間。利用多種神奇的自訂濾鏡效果,為你的相片與影片賦予個人特色。將日常生活平淡的片刻幻化成藝術作品,讓你樂於和朋友、家人一起分享。從簡單的相片串流和朋友分享精彩相

Airbnb
market.android.com

Unlock the doors to inspiring and unique accommodations around the world with the Airbnb App!Airbnb is a trusted community marketplace for p

Alex och Sigges Podcast
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Alex och Sigges podcast via youtube

Instagram Launches ‘Video On Instagram’, 15-Second Video Feature | TechC...
techcrunch.com

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breakin

Nationalmuseum
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Sweden's premier museum of art and design

SthlmBurgers
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Sthlm Burgers | En guide till de bästa burgarna i Stockholm

IAB - Interactive Advertising Bureau
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Dedicated to the Growth of the Interactive Advertising Marketplace

YouTube
market.android.com

The latest version of the official YouTube app, now with in-page playback! Experience the latest and best version of the official YouTube ap

60 Minutes
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The most successful news magazine in TV history.

Coca-Cola
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Open Happiness. The official Coca-Cola page on Google+.

Rebtel
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Talk More With Your Loved Ones

Apoteket
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Hela Sveriges Apotek.

May & Barrow
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Online Strategy, Google Analytics & Conversions

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