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Hana Abaza
Attended University of Ottawa
Lives in Toronto, ON M5G1N6, Canada
74 followers|3,431 views
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Hana Abaza

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As a content marketer, you've always relied on your trusty three-wheeler to get your job done. Oh, you didn't realize you owned a tricycle? Well, analogically,you certainly do.Wheel 1: The Authoring
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Hana Abaza

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"The most valuable compensation for working at a startup as opposed to a 'normal job' is a dramatically higher rate-of-learning (ROL)."

https://medium.com/@KyleTibbitts/rate-of-learning-the-most-valuable-startup-compensation-56dddc17fa42
The frothiness of today’s environment in Silicon Valley makes it easy to get sucked into a warped sense of reality. Valu…
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Hana Abaza

Digital Marketing  - 
The best part about split testing is its inherent ability to humble opinions of even the most seasoned testers. This post is a compilation of such surprising results.
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Good post about why you need to include visual content as part of your overall strategy by +Francois Mathieu  of +Uberflip  (p.s. infographics are not dead!)

http://www.business2community.com/content-marketing/visual-content-king-hill-0894704#!Q3G9v
If you didn’t get the memo just yet, visual content is killing it. You’ve got to keep up with the times: attention spans are at a record low. People will do anything possible to avoid reading a f…
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Hana Abaza

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Well that's annoying...
 
Women in SEM Perform Better, Yet Are Rated Worse & Make Less

This infuriated me: http://bit.ly/MarketingGenderBias

Women are, on average, outperforming their male peers as SEM managers (as measured by metrics like CTR, CPA, ROI, etc), yet are rated worse by their clients and are making less, too. Props to Wordstream and Larry Kim for assembling and publishing this report. I hope it's something we can change in the years ahead.
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Hopefully :) but my gut tells me that even if the sample size was bigger, it would fall back to systemic bias...
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"What Content Marketing ROI and a Beach in Fiji Have in Common" by +Hana Abaza on the +Marketo blog

#contentmarketing   #marketing  
Pina coladas taste better on a beach, and content marketing generates more leads when its automated. Here's why successful content is all about context, and how content marketing automation you optimize your lead generation.
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The Myth of the Billion Dollar Startup
/via +louisgray.com  #startups   #funding   #vc  

"While the meme of “yet another billion dollar startup” is a fun one, the reality is that these are instead highly valued private companies who operate like public companies, and have the same kind of deep resources that most public companies have, but haven’t yet taken that leap to the retail trading markets - supported by changes in the venture funding process and new rules that make being a public company harder."
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A Day In The Life Of The Internet [Infographic]: http://ubrflp.in/RsFTtD

"It goes without saying that we all know the Internet is enormous; however, it's only when you take a look at the facts that you begin to understand just how big it really is."

#infographic   #internet   #funfact  
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11 massively doable ways to increase conversions with better forms
http://bit.ly/1hqlht3

I recently collaborated on my friends at +Formstack on a free #Webinar to help #marketers see all the ways they could be improving their results with form tweaks.

We found in general, we don’t spend enough time thinking about conversion rate #optimization and the impact of forms on that critical metric.

In this post you'll learn several ways to increase your online conversions with forms in a 40-slide +SlideShare presentation I put together. 

#socialmetrics   #conversion  
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Hana Abaza

Social Media  - 
 
 
Setting Up A Twitter Lead Generation Campaign

I just shared my experience using the Twitter lead generation cards on the +Uberflip Hub. Let me know if you have any questions on the GrowthHackers community: http://growthhackers.com/setting-up-a-twitter-lead-generation-campaign/

#leadgeneration   #twittermarketing   #marketing   #twittercards
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People
Have her in circles
74 people
sarah McEwen's profile photo
Timothy Joseph Duavis's profile photo
Marc Morin's profile photo
Liam Martin's profile photo
Chris Schmitt's profile photo
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Currently
Toronto, ON M5G1N6, Canada
Previously
Ottawa, ON, Canada - New York, NY
Education
  • University of Ottawa
    Finance & Marketing, 2000 - 2004
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Female