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Hana Abaza
Attended University of Ottawa
Lives in Toronto, ON M5G1N6, Canada
154 followers|22,268 views
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Hana Abaza

Content Marketing 101  - 
 
Killer eBook bundle if you're leveraging content marketing for your biz... includes books from  +Uberflip+Kapost, +Percolate, +Contently, +Captora, +NewsCred and more.

http://www.toprankblog.com/2015/03/content-marketing-bundle-2015/ 
The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn't...
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Hana Abaza

Content Strategy  - 
 
Slides from yesterday's presentation at #c2c15 - one down, one to go :)

http://hub.uberflip.com/h/i/48273310-5-actions-to-make-your-content-active? 
Hana Abaza, VP of Marketing at Uberflip presents 5 Actions to Make Your Content Active at Content2Conversion 2015.
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Great slideshow!  Your site looks really good!
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Hana Abaza

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The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships. That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys. You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not. Spread ...
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Hana Abaza

Discussion  - 
 
Some best practices and buzzwords get generalized. Here are some you need to revisit for stronger content marketing in 2015.
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The last paragraph hit it on the spot.
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Hana Abaza

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Ten of you auditory learners can listen to the Everybody Writes audiobook for free, because I’m giving away 10 copies to 10 lucky winners (or for those winners to regift to the favorite auditory learner in their lives).
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Hana Abaza

Content Strategy  - 
A look at the best blogs that offer tips and strategies for content marketing, plus some expert advice on engagement, writing, and audience.
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Content Marketing Institute's profile photoCornerStone Marketing's profile photoPATTANAIK LAW ASSOCIATES-DHENKANAL's profile photoErdem Emiroglu's profile photo
 
Great list! 
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Have her in circles
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Hana Abaza

Discussion  - 
 
Great post about what will make your content shareable vs. unshareable via +Uberflip 

http://hub.uberflip.com/h/i/51607738-5-reasons-why-i-refuse-to-share-your-blog-post
Why is your content unshareable? Here are 5 things you should NOT do when creating shareable content.
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Hana Abaza

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Some great insights on using content for sales enablement from smart folks like +Hana Abaza, +Jean Spencer, +Amanda Maksymiw and others. (via +Brainshark).
Thought leaders far and wide are talking about how content and sales enablement are becoming a quintessential combination for B2B success. Here are some of our favorite quotes from around the web.
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Hana Abaza

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Some best practices and buzzwords get generalized. Here are some you need to revisit for stronger content marketing in 2015.
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Hana Abaza

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“Put. That coffee. Down. Coffee’s for closers only.” If you work in Sales or Marketing (and were born before 1992), you probably recognize that line from Alec Baldwin’s character in Glengarry Glen Ross. But let’s shake it up a bit. Forget coffee. Content is for closers. It’s time to consider...
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People
Have her in circles
154 people
Camden MacLean's profile photo
Zulfiquar Hashmi's profile photo
sarah McEwen's profile photo
Rob Secord's profile photo
Postell Vaughn Domio's profile photo
Randy Frisch's profile photo
Kristin Elder's profile photo
Heather Walrath's profile photo
Taye Newman's profile photo
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, ON M5G1N6, Canada
Previously
Ottawa, ON, Canada - New York, NY
Education
  • University of Ottawa
    Finance & Marketing, 2000 - 2004
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Gender
Female