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Simon Wardley
Works at Leading Edge Forum
Attended Cambridge University
Lived in London
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Researcher / Advisory Boards
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  • Leading Edge Forum
    Researcher, 2010 - present
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I like ducks, they're fowl but not through choice
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Researcher focused on competition between organisations.
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Has own time machine but is completely out of Zeiton 7
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  • Cambridge University
    Natural Sciences, 1987 - 1990
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Simon Harris

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Simon Wardley

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Micro Services - the necessity of memes
In 2002, Fotango (the subsidiary that I was CEO of) embarked on a program to introduce component web services throughout the organisation . By 2005, we had component web services, our own private infrastructure service combined with configuration management...
In 2002, Fotango (the subsidiary that I was CEO of) embarked on a program to introduce component web services throughout the organisation. By 2005, we had component web services, our own private infrastructure service combine...
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A quick route to building a strategy ...
Need a strategy? Can't be bothered to understand your landscape? Don't care about situational awareness or gameplay? No problem! Take take all the following words ... digital first, agile, open, innovative, efficiency, competitive advantage, ecosystem, netw...
Need a strategy? Can't be bothered to understand your landscape? Don't care about situational awareness or gameplay? No problem! Take take all the following words ... digital first, agile, open, innovative, efficiency, ...
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How true but resulting in a confused audience that cannot disagree with the proposal

We see this all the time

Perhaps we can build a strategy building app that randomly combines these concepts
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On Pseudo science
I read a post today by Dave Snowden on the followers of Elliott Jacques and the Requisite Organisation . The post talked about pseudoscience, acolyte syndrome and cultism and the language seemed pretty strong. One of the comments to this post was 'I get acc...
I read a post today by Dave Snowden on the followers of Elliott Jacques and the Requisite Organisation. The post talked about pseudoscience, acolyte syndrome and cultism and the language seemed pretty strong. One of the co...
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Simon Wardley's profile photoDave Snowden's profile photo
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I call it a sense-making framework informed by referenced and validated science

Sent from my iPhone5
www.cognitive-edge.com
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After the machines take-over
In twenty years, other things being equal, most of the routine blue-collar and white-collar tasks that can be done by automated intelligent systems will be. Our schools will probably be turning out a larger proportion of the population better educated than ...
In twenty years, other things being equal, most of the routine blue-collar and white-collar tasks that can be done by automated intelligent systems will be. Our schools will probably be turning out a larger proportion of the ...
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+Simon Wardley Here's a book you might find an interesting read sometime: http://www.amazon.com/The-Dynamics-Change-Don-Fabun/dp/B000NVD7WY. Several of the predictions made 47 years ago proved uncannily accurate directionally, if not precisely in the minutae of detail.
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Agile, Agile ... everywhere.
I'm a huge fan of agile techniques (particularly XP & Scrum). They're very specific methods designed to deal with uncertainty and change whilst maximising the benefit to the customer in terms of achieving their needs. However, it's not a universal methods i...
I'm a huge fan of agile techniques (particularly XP & Scrum). They're very specific methods designed to deal with uncertainty and change whilst maximising the benefit to the customer in terms of achieving their needs. However...
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+Bob Haugen : thank you, much appreciated.
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This is shocking. In no way to any reasonable person do the T&C's provide informed consent to psychological experimentation. It's mind boggling that anyone at Facebook thought this was ok.
 
When you agreed to Facebook's Ts&Cs did you know you were agreeing to become a subject in a psychology experiment?
Scientists at Facebook have published a paper showing that they manipulated the content seen by more than 600,000 users in an attempt to determine whether this would affect their emotional state. The paper, ;“Experimental evidence of massive-scale emotional contagion through social networks,” wa
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Back when Facebook first launched in the UK, a couple of early-adopter friends (one of whom now works there) invited me to sign up. I took a careful look at their Ts&Cs (as I always do, which is why the sign-up process to AWS took me 3 days to complete) and said "You have got to be [elided] joking".

OK, so I didn't picture this particular manifestation of the Ts&Cs,but it can be argued that, other than private detective agencies, nobody else has managed to build such a successful business on unwitting breach of privacy...

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Simon Wardley

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If you have any examples of real company strategy that mimics this, then please let me know. No need to name the company etc. I'm interested from a research point of view of how pervasive such copying is and what other terms / phrases are being duplicated.
Need a strategy? Can't be bothered to understand your landscape? Don't care about situational awareness or gameplay? Need it fast? Minimal effort? No problem! Take all the following words ... digital first, agile, open,...
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The company I used to work for (largest IT Reseller in the UK) changed their logo strap line from "Services and Solutions" to "Enabling Users" recently.
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Prime ... to be or not to be?
I happen to use Ocado for my weekly shop. I happen to use Netflix for video streaming. I happen to use O2 for my mobile. I'm avid fan of all of these services but they have a cost for provision. When I combine all those costs together it adds up to quite a ...
I happen to use Ocado for my weekly shop. I happen to use Netflix for video streaming. I happen to use O2 for my mobile. I'm avid fan of all of these services but they have a cost for provision. When I combine all th...
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John Heckendorn's profile photoIan Waring's profile photo
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When Amazon first entered the UK, they bought Bookpages. Guess the UK version of Fresh - given they have the shop-less logistics in place - would be to buy Ocado.
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Tower and Moat
I've just read this VentureBeat article on 'Why old-school tech giants need M&A to stay relevant' in which it talks about the importance of mergers and acquisition to companies like SAP. I don't know much about VentureBeat or whether this article is try to ...
I've just read this VentureBeat article on 'Why old-school tech giants need M&A to stay relevant' in which it talks about the importance of mergers and acquisition to companies like SAP. I don't know much about VentureBeat or...
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Manipulation and the Robert Peston story
The new media is all a flutter with the news that they're being 'censored' by Google. More specifically, that the European 'right to be forgotten' has led to Robert Peston's article on Stan O'Neal (ex Merrill CEO) being removed .  Stan has said he has 'no k...
The new media is all a flutter with the news that they're being 'censored' by Google. More specifically, that the European 'right to be forgotten' has led to Robert Peston's article on Stan O'Neal (ex Merrill CEO) being remov...
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Facebook, the Select Committee and one in a million.
Unless you've been hiding under a rock, you probably know about Facebook's cavalier disregard of informed consent when experimenting on people. Now this alone should be enough for Government's to investigate and I'm glad to see that this is being raised to ...
Unless you've been hiding under a rock, you probably know about Facebook's cavalier disregard of informed consent when experimenting on people. Now this alone should be enough for Government's to investigate and I'm glad to s...
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Simon Wardley

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Facebook and informed consent
By now, many people will probably know that Facebook conducted an experiment on over 700,000 users by manipulating their news feeds to see whether it impacted their mental state, their mood. Now the issue is not the size of the experiment nor the merits of ...
By now, many people will probably know that Facebook conducted an experiment on over 700,000 users by manipulating their news feeds to see whether it impacted their mental state, their mood. Now the issue is not the size of t...
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