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Simon Wardley
3,587 followers -
I like ducks, they're fowl but not through choice
I like ducks, they're fowl but not through choice

3,587 followers
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Better for Less
Chapter 18 (a very rough draft) All change please In early 2009, I met Liam Maxwell. That name may not mean much to you unless you work in Government but he has been an influential figure in government technology throughout the world, a strong advocate of m...
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To Infinity and Beyond
Meeting a spaceman (draft) I was working on the use of printed electronics within a paper book (think of an interactive book which looks like a normal book) when I got that phone call from a friend  about "this guy who really wants to meet you". I was curio...
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Blue pill or red pill?
The strategy cycle is one of those simple mental devices which hides a world of complexity. On the surface, it's all about observing the environment (the landscape and climatic patterns which impact it), orientating around it (the doctrine or principles we ...
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Is my diagram a map?
Let us take a systems map It is visual and context specific (being a system diagram of an online photo service and not a self driving car). It has components and the relationship between components. We also have the flow of information (blue line) between c...
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The book so far
Writing is not something I find comfortable. Lately I've been consumed with putting together a book on mapping. It's getting there. Slowly. Chapter 1 —  On being lost An introduction into the concept of situational awareness and the strategy cycle. Chapter ...
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Round, round, get around, I loop around
Chapter 16 (draft) The LFP example is based upon a real-world event. I say “based” because I usually take time to disguise the actual event to protect any guilty parties. In this case, the haphazard and stumbling CEO was ... me. The variations to the real w...
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On the practice of scenario planning
Chapter 15 (draft) One difficulty that people face with the Phoenix scenario outlined in the previous chapters is the question of role. It’s not unusual to look at the scenario and its corresponding plays such as “pig in a poke” and ask what happens to the ...
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Google Next
Been a bit quiet of late in terms of writing but then there has been a lot of travel and oodles of events. The most recent was Google Next 17 which I managed to catch on the 2nd day due to prior commitments teaching students. From my perspective, the event ...
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To thine own self be true
Chapter 14 (draft) The hardest thing about mapping is coming to terms with a simple fact that there is no right answer. Mapping enables you to observe the environment, the constant flow of evolution and moves of other players but it won't tell you what to d...
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In this case, resistance is futile
I'm not going to go through how the DNC lost the election other than to say the DNC farce has just turned up the dial to 11. Trump used confusion to excellent effect in the campaign. I don't like him, I don't like a large amount of the things he says but I ...
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