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Simon Wardley
Works at Leading Edge Forum
Attended Cambridge University
Lived in London
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Simon Wardley

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Wardley's Doctrine
Whenever examining an industry then there is the landscape, the common economic patterns and the context specific forms of gameplay that need to be used to determine strategy. However, these are context specific and vary from industry to industry and player...
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Strategy, Plans and World of Warcraft.
Your plan is your general direction of travel and what you intend to achieve. It describes the goal and your purpose for a mission whether you "plan to win the war" or "plan to take a building". The battle (whether military or in business) will occur in a l...
Your plan is your general direction of travel and what you intend to achieve. It describes the goal and your purpose for a mission whether you "plan to win the war" or "plan to take a building". The battle (whether military...
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http://www.thestrategybridge.com/the-bridge/2014/2/13/sun-tzu-clausewitz-thucydides-its-only-a-lot-of-reading-if-you-do-it <- just came across this and find it very much to the point -- esp. with regard to Clausewitz, whom I dragged myself reading cover-to-cover in his native tongue and that this does help so much providing a good strategy, but rather helps spotting a bad one. Each and every charge of the light brigade prevented is a Good Thing, I guess.
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On Europe
In the near future, I have to vote on whether I wish the UK to remain within the European Union. I love Europe but then I'm biased because I’m European. I’m British and always will be. But this is not a question of identity but of Union. It’s also the first...
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Anticipating change
So, you've managed to identify user needs , create a map , you have an understanding of what terms mean and a basic understanding of the strategy cycle including doctrine vs context specific play . Before we can get into the details, we need to more fully u...
So, you've managed to identify user needs, create a map, you have an understanding of what terms mean and a basic understanding of the strategy cycle including doctrine vs context specific play. Before we can get into the det...
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On mapping and terms that I use
I'm often asked questions about specific terms in mapping, so I thought I'd write something on the terms I use. Lets first start with the strategy cycle (a derivative of Sun Tzu and John Boyd). The Strategy cycle When I talk about Context then I'm covering ...
I'm often asked questions about specific terms in mapping, so I thought I'd write something on the terms I use. Lets first start with the strategy cycle (a derivative of Sun Tzu and John Boyd). The Strategy cycle When I t...
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What's in a Wardley Map and the need for a cheat sheet.
A map has an  anchor . In chess, it's the board. In geographical maps it's the compass. In a Wardley map, it's the user need. A map has  position  (relative to the anchor) and the ability to show  movement . In Chess, it's the position of pieces on the boar...
A map has an anchor. In chess, it's the board. In geographical maps it's the compass. In a Wardley map, it's the user need. A map has position (relative to the anchor) and the ability to show movement. In Chess, it's the p...
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Simon Wardley

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Stopping Self Harm in Corporate IT
If you've worked in any corporation for a time then you will have come to realise that it's not the Darwinian, survival of the fittest, lean and mean chess playing machine that exists in the fantasy land of Harvard Business Revenue (ed. sounds more apt than...
If you've worked in any corporation for a time then you will have come to realise that it's not the Darwinian, survival of the fittest, lean and mean chess playing machine that exists in the fantasy land of Harvard Business R...
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Why most businesses aren't playing chess and aren't generals.
When you start playing chess, you quickly discover there's a lot of learning to be done from the rules, to the gameplay to even your competitors behaviour. What is absolutely central to this learning is the board itself. When you look at a board, it has cer...
When you start playing chess, you quickly discover there's a lot of learning to be done from the rules, to the gameplay to even your competitors behaviour. What is absolutely central to this learning is the board itself. When...
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The robots are coming ... for whom the bell tolls.
I often read articles about how machine intelligence and robotics will replace basic roles in society, they will become the new drivers, the new waiters, the new hospital porters and nurses of this world. But is this likely? And if they are going to replace...
I often read articles about how machine intelligence and robotics will replace basic roles in society, they will become the new drivers, the new waiters, the new hospital porters and nurses of this world. But is this likely? ...
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On user needs and listening to customers.
I've discussed recently topics from the terms I use in mapping , the importance of position and movement and the difference between context specific play and universal doctrine . Now, I'd like to turn my focus to one of the most important parts of mapping -...
I've discussed recently topics from the terms I use in mapping, the importance of position and movement and the difference between context specific play and universal doctrine. Now, I'd like to turn my focus to one of the mos...
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Doctrine, Climate and Context Specific gameplay
One of the main advantages of mapping a competitive environment  (for a basic introduction, read this ) is it provides a mechanism of not only communication but learning. What you quickly discover is there a basic economic patterns and competitor actions wh...
One of the main advantages of mapping a competitive environment (for a basic introduction, read this) is it provides a mechanism of not only communication but learning. What you quickly discover is there a basic economic patt...
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What's in a map
A map has position (relative to the anchor) and the ability to show movement. In Chess, it's the position of pieces on the board and where they can move to. In geographical maps, it's the position relative to compass setting (northwest of here or in more advanced forms, GPS) and the features ...
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Have him in circles
3,477 people
Nancy Gohring's profile photo
Les Orchard's profile photo
Rennan da Silva's profile photo
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Michael Turro's profile photo
Mogens Brix Olesen's profile photo
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Mark Masterson's profile photo
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Work
Occupation
Researcher / Advisory Boards
Employment
  • Leading Edge Forum
    Researcher, 2010 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
London - Hythe
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Tagline
I like ducks, they're fowl but not through choice
Introduction
Researcher focused on competition between organisations.
Bragging rights
Has own time machine but is completely out of Zeiton 7
Education
  • Cambridge University
    Natural Sciences, 1987 - 1990
Basic Information
Gender
Male
Relationship
In a relationship
Other names
Simon Harris