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Simon Wardley
Works at Leading Edge Forum
Attended Cambridge University
Lived in London
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Simon Wardley

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Why most businesses aren't playing chess and aren't generals.
When you start playing chess, you quickly discover there's a lot of learning to be done from the rules, to the gameplay to even your competitors behaviour. What is absolutely central to this learning is the board itself. When you look at a board, it has cer...
When you start playing chess, you quickly discover there's a lot of learning to be done from the rules, to the gameplay to even your competitors behaviour. What is absolutely central to this learning is the board itself. When...
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Simon Wardley

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The robots are coming ... for whom the bell tolls.
I often read articles about how machine intelligence and robotics will replace basic roles in society, they will become the new drivers, the new waiters, the new hospital porters and nurses of this world. But is this likely? And if they are going to replace...
I often read articles about how machine intelligence and robotics will replace basic roles in society, they will become the new drivers, the new waiters, the new hospital porters and nurses of this world. But is this likely? ...
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Simon Wardley

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On user needs and listening to customers.
I've discussed recently topics from the terms I use in mapping , the importance of position and movement and the difference between context specific play and universal doctrine . Now, I'd like to turn my focus to one of the most important parts of mapping -...
I've discussed recently topics from the terms I use in mapping, the importance of position and movement and the difference between context specific play and universal doctrine. Now, I'd like to turn my focus to one of the mos...
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Simon Wardley

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Doctrine, Climate and Context Specific gameplay
One of the main advantages of mapping a competitive environment  (for a basic introduction, read this ) is it provides a mechanism of not only communication but learning. What you quickly discover is there a basic economic patterns and competitor actions wh...
One of the main advantages of mapping a competitive environment (for a basic introduction, read this) is it provides a mechanism of not only communication but learning. What you quickly discover is there a basic economic patt...
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What's in a map
A map has position (relative to the anchor) and the ability to show movement. In Chess, it's the position of pieces on the board and where they can move to. In geographical maps, it's the position relative to compass setting (northwest of here or in more advanced forms, GPS) and the features ...
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Looking at Amazon a bit more.
Last time I wrote about Amazon and gaming and since that post  Phil Trease  produced a very nice map on Lumberyard which I've blatantly stolen and added here. Figure 1 - Phil Trease's map Now the beauty of a map , is that I can challenge it e.g. the assumpt...
Last time I wrote about Amazon and gaming and since that post Phil Trease produced a very nice map on Lumberyard which I've blatantly stolen and added here. Figure 1 - Phil Trease's map Now the beauty of a map, is tha...
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Simon Wardley

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On Europe
In the near future, I have to vote on whether I wish the UK to remain within the European Union. I love Europe but then I'm biased because I’m European. I’m British and always will be. But this is not a question of identity but of Union. It’s also the first...
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Anticipating change
So, you've managed to identify user needs , create a map , you have an understanding of what terms mean and a basic understanding of the strategy cycle including doctrine vs context specific play . Before we can get into the details, we need to more fully u...
So, you've managed to identify user needs, create a map, you have an understanding of what terms mean and a basic understanding of the strategy cycle including doctrine vs context specific play. Before we can get into the det...
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On mapping and terms that I use
I'm often asked questions about specific terms in mapping, so I thought I'd write something on the terms I use. Lets first start with the strategy cycle (a derivative of Sun Tzu and John Boyd). The Strategy cycle When I talk about Context then I'm covering ...
I'm often asked questions about specific terms in mapping, so I thought I'd write something on the terms I use. Lets first start with the strategy cycle (a derivative of Sun Tzu and John Boyd). The Strategy cycle When I t...
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Simon Wardley

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What's in a Wardley Map and the need for a cheat sheet.
A map has an  anchor . In chess, it's the board. In geographical maps it's the compass. In a Wardley map, it's the user need. A map has  position  (relative to the anchor) and the ability to show  movement . In Chess, it's the position of pieces on the boar...
A map has an anchor. In chess, it's the board. In geographical maps it's the compass. In a Wardley map, it's the user need. A map has position (relative to the anchor) and the ability to show movement. In Chess, it's the p...
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On speaking at Mendix World
I've been invited to speak at Mendix World  later this year and their press people have asked me some questions for an article. In fact the questions came from Sander van der Meijs, the chief editor of CIO.nl , and they are so interesting that I'm going to ...
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What to do about Amazon and Gaming
So Amazon has finally launched Lumberyard (it's own gaming engine). This should come as no surprise to anyone as Amazon has been signalling for the last four years that is was building up to get into gaming. Actually, when I say signalling, I mean flashing ...
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People
Have him in circles
3,477 people
Husain Akhtar's profile photo
Tony Richards's profile photo
Bret Broadway's profile photo
Simon Wistow's profile photo
Bart Worley's profile photo
Javier García's profile photo
Sal Alvarez's profile photo
Waqar Ahmad Ali's profile photo
Poupina Eboa's profile photo
Work
Occupation
Researcher / Advisory Boards
Employment
  • Leading Edge Forum
    Researcher, 2010 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
London - Hythe
Links
Story
Tagline
I like ducks, they're fowl but not through choice
Introduction
Researcher focused on competition between organisations.
Bragging rights
Has own time machine but is completely out of Zeiton 7
Education
  • Cambridge University
    Natural Sciences, 1987 - 1990
Basic Information
Gender
Male
Relationship
In a relationship
Other names
Simon Harris