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How Facebook Native Video is Engaging Brands - MARKHAT.COM - Facebook Native Video takes on Youtube but the path is not at all clear and views are skewed by autoplay
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Marriott Takes the Bull by the Horns on OTA Bookings - How Marriott is taking back control of bookings from OTAs with its "it pays to book direct" Marketing messages and videos
How Marriott is taking back control of bookings from OTAs with its "it pays to book direct" Marketing messages and videos
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The OTA Billboard Effect is dying - MARKHAT.COM - Its a bit of sharp U turn as we have always believed it pays to be listed on OTA. Now it seems not so much so!
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New Google Hotel Finder Looks Like an OTA - MARKHAT.COMGoogle Hotel Finder Looking more likean OTA with each passing day - Its a problem for advertisers who are search engines. They know the old ads are not the future, but is changing into an OTA the right strategy for search?
http://searchengineland.com/google-is-now-rolling-out-a …
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OTA Consolidation Make Hotels More Vulnerable to Distribution - MARKHAT.COM - This HVS study looks at why hotels are more vulnerable to distribution as OTAs merge and create powerful market forces with fewer options for hoteliers.
This HVS study looks at why are hotels more vulnerable to distribution as OTAs merge and create powerful market forces with fewer options for hoteliers
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TripAdvisor Strategy on Shaky Ground - MARKHAT.COM - SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. It suggest that TripAdvisor is may be a more attractive stock than its direct competitors, their are problems ahead!
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Poinsettia Ocean View Villa Resort St. Lucia new website gets rave reviews! - Poinsettia Ocean View Villa Resort St. Lucia launches new website with AXSES power messaging strategies for direct bookings. Poinsettia is the premier resort of its kind in the island. It is centrally located to island adventures and attractions.
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Tools to Keep you informed & Ontop of SEO Strategies - MARKHAT.COM - a great roundup of tools you need to be in the Search Engine Optimisation (SEO) game. SEO is always changing and these tools help you know whats happening and fix it when it goes wrong!
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The End of Rate Parity in OTA Contracts - MARKHAT.COM - France and Germany have led the way and others will soon follow in banning Rate Parity in OTA contracts. For details on how this is impacting hotel and tourism marketing see the markhat blog
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5 Digital Trends Changing Hotel and Tourism Marketing - MARKHAT.COM - Chief amongst these are mobile and the new do-it-yourself behavior of the Millennnial travelers - The Top Digital Trends changing hotel and tourism marketing range from visual marketing to personalization.
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New Video - How hotel can fine-tune marketing for more direct bookings - YouTube - This video shows offers tips and guides to hotels who are ready to take advantage of the shift in Travel Shopping.
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Google Adds Bookings to Hotel Finder OTA - MARKHAT,COM - In its latest update of Hotel Finder Google adds bookings making the search engine now act more like an OTA.
In its latest update of Hotel Finder Google adds bookings making the search engine now act more like an OTA.
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Have them in circles
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The Complete Social Media Management and Brand Marketing System that Drives Business Directly To Your Website