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The End of Rate Parity in OTA Contracts - MARKHAT.COM - France and Germany have led the way and others will soon follow in banning Rate Parity in OTA contracts. For details on how this is impacting hotel and tourism marketing see the markhat blog
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New Google Hotel Finder Looks Like an OTA - MARKHAT.COMGoogle Hotel Finder Looking more likean OTA with each passing day - Its a problem for advertisers who are search engines. They know the old ads are not the future, but is changing into an OTA the right strategy for search?
http://searchengineland.com/google-is-now-rolling-out-a …
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OTA Consolidation Make Hotels More Vulnerable to Distribution - MARKHAT.COM - This HVS study looks at why hotels are more vulnerable to distribution as OTAs merge and create powerful market forces with fewer options for hoteliers.
This HVS study looks at why are hotels more vulnerable to distribution as OTAs merge and create powerful market forces with fewer options for hoteliers
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TripAdvisor Strategy on Shaky Ground - MARKHAT.COM - SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. It suggest that TripAdvisor is may be a more attractive stock than its direct competitors, their are problems ahead!
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How to Target Direct Booking Travellers - MARKHAT.COM - In the blog we look at How to Target Direct Booking Travellers at a time when travel shoppers are moving away from OTAs booking more with hotel websites.
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Mellennials Strike Another Blow to OTAs - MARKHAT.COM - Travel shoppers are going directly to hotel websites to both research and book travel. Only 58 percent obtained travel information from an OTA during the past year, down significantly from the 84 percent in 2014. Only 13% of travelers who regularly seek information from an OTA book their reservations on OTA sites, down from 36 percent just one year ago.
I have covered the trend in direct vs distribution or t …
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Have them in circles
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5 Digital Trends Changing Hotel and Tourism Marketing - MARKHAT.COM - Chief amongst these are mobile and the new do-it-yourself behavior of the Millennnial travelers - The Top Digital Trends changing hotel and tourism marketing range from visual marketing to personalization.
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New Video - How hotel can fine-tune marketing for more direct bookings - YouTube - This video shows offers tips and guides to hotels who are ready to take advantage of the shift in Travel Shopping.
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Google Adds Bookings to Hotel Finder OTA - MARKHAT,COM - In its latest update of Hotel Finder Google adds bookings making the search engine now act more like an OTA.
In its latest update of Hotel Finder Google adds bookings making the search engine now act more like an OTA.
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How Generation XYZ are Changing Travel - MARKHAT.COM - To Understand how generation xyz are changing travel we need to go back to the babby boomers and the generation Y and Z that followed.
To Understand how generation xyz are changing travel we need to go back to the babby boomers and the generation Y and Z that followed.
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Why more Travelers are booking direct on hotel website - YouTube - This video summarizes the article at htt[p://markhat.com/millennials-strike-another-b...
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Research Reveals Surprising News on Social Influencers - MARKHAT.COM - Jeff Bullas roundup of latest stats and research reveals shocking news on Social Influencers, Like Google is way down the list as a buying influencer but blogs are near the top.
Jeff Bullas roundup of latest stats and research reveals surprising news on Social Influencers.
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Have them in circles
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The Complete Social Media Management and Brand Marketing System that Drives Business Directly To Your Website