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Dave Wieneke
Works at ISITE Design
Attended Rhode Island School of Design
Lives in Boston, MA
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Dave Wieneke

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By focusing on what's easy to measure, there's a risk of achieving exactly that, and only that. Consider what is perhaps the #WorstCollegeRanking ever.  ;>
In a data-driven world, reviews and rankings can be irresistible. But they often don’t measure what matters. See how a more targeted approach can truly set you apart.
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Dave Wieneke

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Honored that Boston is the US nominee to host the 2024 Olympics -- but it would be better off not pursuing this loosing bet.
I live in Boston. Since my city calls itself "the Athens of America", I understand that the call of hosting the Olympics is hard to resist. Its another chance to be an example as a "City on a Hill." Another moment to feel like the "Hub of the Solar System". Its another chance to best New York in ...
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Dave Wieneke

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Why is so much higher ed the the US bland and undifferentiated? Here's the story of the innovative college just named "worst in the US" and why it may be America's best vision of intellectual engagement.
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Dave Wieneke

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This weeks digital business trends have a global flavor. Amazon, Google, Reuters, Netflix -- and why CSI beats House of Cards in global syndication.
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Simplicity is the good manners of our age. Want to be trusted, efficient and poised? Simplify.
In the context of the ever more specialized and complex requirements faced in life, making one’s communications simple may be as important as making them polite. Increasingly, simplicity equates to credibility and also shows the ability to fit with your audience’s over-stuffed lives. To time-strapped consumers, if it’s not simple, it’s not welcome.
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Wow, watching this ad was like seeing an accident happen and being helpless to prevent it. Then came the Colbert reply. Take a look!
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Its amazing that Nathionwide's terrible Bowl Ad - plays out wondefully with different creative and 2 min utes of running time. They had the story, but dropped the ball creatively.
Nationwide insurance ran an ad that children die of preventable accidents couldn't have been worse placed without being a parody. The sad thing is their long form ad (not aired on the Bowl) got it right.
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Plus when you actually go back and take it in as a whole, they have a point. Depressing yes, but not irresponsible.
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Budweiser is in a funny spot - leading with values and a sweet ad, but sponsoring bordellos, UFC fights, and selling everything but beer. Is this how to waste a half billion ad budget?
Perhaps the biggest winner in the free media coverage of Super Bowl advertising has been the continuation of Budweiser's “Puppy Love” spot from last year, in this year's “Lost Dog” ad. Dozens of soft news stories have previewed it, helping it to draw 14 million YouTube views since its release ...
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What Lily Allen and Shimer College (the best worst college in America) teach about delighting a few people really well.
In a data-driven world, reviews and rankings can be irresistible. But they often don’t measure what matters. See how a more targeted approach can truly set you apart.
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Mastering disruption still means enduring it. Digital banking leader ING cuts branch staff to grow digitrally. Change is a given, but how we treat people through it is the variable.
ING, the largest Dutch bank, said on Tuesday it would scrap 1,700 jobs over the next three years as part of an online banking push.
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Just a little perspective on three stories that I think have something to say about where the digital and innovation world is headed. ;>
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Seriously, just in time for the holidays - AARP is rolling out technology designed to be useful to your favorite older late adopter. The combination of price point and endorsement rocks.
---Today the AARP will go toe-to-toe with Apple, Amazon and Samsung, with the launch of the RealPad. That's right, perceiving the over-50 crowd has been snubbed by tech manufacturers, the America's
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Digital Strategist | Graduate Faculty | Speaker | Mixologist of High-Test Metaphors
Introduction

I love connecting with business leaders who use design, strategy and technology to earn a right to win with great customers. I've met them hosting the Delight Conference in Oregon, key noting for Econsultancy in London, teaching executive education at Rutgers and Northeastern.

Leading the digital strategy consulting practice for ISITE Design, allows me to learn from and advise an impressive group of business leaders as they ready their organizations to change and lead their industries.


Bragging rights
I ran a trek guiding service as my first job out of school – it taught me a lot about managing creative risk, and that I wanted to live indoors.
Education
  • Rhode Island School of Design
  • Boston University
  • Shimer College
Basic Information
Gender
Male
Other names
David Wieneke
Work
Occupation
Digital Business Strategist
Employment
  • ISITE Design
    Digital Strategy Lead, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Dave Wieneke's +1's are the things they like, agree with, or want to recommend.
Kill Bogus Rankings and Measure What Really Matters
delight.us

In a data-driven world, reviews and rankings can be irresistible. But they often don’t measure what matters. See how a more targeted approac

Nationwide Insurance Becomes a Meme for Ham Handed Super Bowl Ads | Usef...
usefularts.us

Nationwide insurance ran an ad that children die of preventable accidents couldn't have been worse placed without being a parody. The sad th

Squaring Budweiser’s Bordello with Clydesdales and a Lost Puppy | Useful...
usefularts.us

Budweiser sponsors the NFL, a branded suite in a bordello and ads that sell their values but not their beer. This is how a half billion doll

The Fiction of College Rankings: Meet America’s 'Best Worst College'
www.linkedin.com

Shimer may be unlike any college you've ever heard of. Its students read a canon of original source texts based on the Great Books of wester

Simplicity as a Brand (and Life) Value | Delight
delight.us

In the context of the ever more specialized and complex requirements faced in life, making one’s communications simple may be as important a

In strategy and design, simplicity is the good manners of our age
econsultancy.com

In a world which demands 'more, done better, and faster,' simplicity has taken on the power of a moral imperative.

When is a GOP candidate like a wedding dress? | UsefulArts.us
usefularts.us

When we talk about killing good ideas this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm th

Alibaba IPO solidifies US / China Tech Duopoly | Dave Wieneke | LinkedIn
www.linkedin.com

Yesterday, the most anticipated tech IPO of the year established China's largest e-commerce company, Alibaba Holding group, as a Wall Street

Is sleep the oil of the creative economy?
www.linkedin.com

More hours of sleep could be better for your career than extra workLet’s face it, there’s only so much more that can be done with less. Fewe

Ads by Enterprise, Comcast and MBTA show disregard for customers | Dave ...
www.linkedin.com

Advertising is a merging of customer experience, public relations, and art. But rather than ennobling clients, these brands have ads that su

Over-Initiation is the New Ignorance: Escape The More-On Syndrome
www.linkedin.com

Its easy easily get caught in the “More-on” syndrome: that's when someone keeps adding more and more items to their priorities …until that f

We’re Not Digital Marketers — We Market In a Digital World
www.linkedin.com

Six and a half years ago, Scott Brinker started a blog about the intersection of marketing and technology. His idea grew from an early profo

Sales Needs Its Own HubSpot (And It's Not HubSpot) | LinkedIn
www.linkedin.com

There is no prevailing belief system to guide sales leaders to greater success in the middle of the sales funnel -- the way that Inbound Mar

Five Patient-First Forces Driving Healthcare Change | LinkedIn
www.linkedin.com

I recently spent several days at Cleveland Clinic’s sixth annual Patient Experience Conference, where over 2,100 participants gathered in th

Airbnb's new logo - my worst nightmare | LinkedIn
www.linkedin.com

Airbnb made the long-awaited debut of their new brand identity yesterday. And what happened with the logo launch is one of my company’s wors

Native advertising and Zeno's Paradox of content marketing
econsultancy.com

Is a world without ads possible? We’re already halfway there.

Join me for a quick free webinar, Tuesday December 10th | UsefulArts.us
usefularts.us

The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design's approach to digital strategy

Leadership Lessons from the World of Walt Disney
feedproxy.google.com

Disney legend Marty Sklar’s new memoir-cum-business book offers great backstage stories—and insights for leaders.

Who funded Amanda Palmer? What one million in fan funding means to marke...
econsultancy.com

A few weeks ago there was a huge buzz about my neighbor and social media hero, Amanda Palmer, raising over a million dollars from fans to pr

Sorry AdAge: Permlancing is not the new agency model
econsultancy.com

A recent Ad Age article proclaimed that freelancers are a happy and well paid lot, and that they're a hot new trend on Madison Avenue.

Ernie's is the Cheer's of breakfast spots. The regulars are wonderful, the owner Pam works the tables, and you can see Jered cooking from the counter. Its a true local jewel.
Public - 3 months ago
reviewed 3 months ago
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