What Lily Allen and Shimer College (the best worst college in America) teach about delighting a few people really well.
I love connecting with business leaders who
use design, strategy and technology to earn a right to win with great
customers. I've met them hosting the Delight Conference in Oregon, key
noting for Econsultancy in London, teaching executive education at Rutgers and
Leading the digital strategy consulting practice for ISITE Design, allows me to learn from and advise an impressive group of business leaders as they ready their organizations to change and lead their industries.
- Rhode Island School of Design
- Boston University
- Shimer College
- ISITE DesignDigital Strategy Lead, present
Kill Bogus Rankings and Measure What Really Matters
In a data-driven world, reviews and rankings can be irresistible. But they often don’t measure what matters. See how a more targeted approac
Nationwide Insurance Becomes a Meme for Ham Handed Super Bowl Ads | Usef...
Nationwide insurance ran an ad that children die of preventable accidents couldn't have been worse placed without being a parody. The sad th
Squaring Budweiser’s Bordello with Clydesdales and a Lost Puppy | Useful...
Budweiser sponsors the NFL, a branded suite in a bordello and ads that sell their values but not their beer. This is how a half billion doll
The Fiction of College Rankings: Meet America’s 'Best Worst College'
Shimer may be unlike any college you've ever heard of. Its students read a canon of original source texts based on the Great Books of wester
In strategy and design, simplicity is the good manners of our age
In a world which demands 'more, done better, and faster,' simplicity has taken on the power of a moral imperative.
When is a GOP candidate like a wedding dress? | UsefulArts.us
When we talk about killing good ideas this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm th
Alibaba IPO solidifies US / China Tech Duopoly | Dave Wieneke | LinkedIn
Yesterday, the most anticipated tech IPO of the year established China's largest e-commerce company, Alibaba Holding group, as a Wall Street
Ads by Enterprise, Comcast and MBTA show disregard for customers | Dave ...
Advertising is a merging of customer experience, public relations, and art. But rather than ennobling clients, these brands have ads that su
Over-Initiation is the New Ignorance: Escape The More-On Syndrome
Its easy easily get caught in the “More-on” syndrome: that's when someone keeps adding more and more items to their priorities …until that f
We’re Not Digital Marketers — We Market In a Digital World
Six and a half years ago, Scott Brinker started a blog about the intersection of marketing and technology. His idea grew from an early profo
Sales Needs Its Own HubSpot (And It's Not HubSpot) | LinkedIn
There is no prevailing belief system to guide sales leaders to greater success in the middle of the sales funnel -- the way that Inbound Mar
Five Patient-First Forces Driving Healthcare Change | LinkedIn
I recently spent several days at Cleveland Clinic’s sixth annual Patient Experience Conference, where over 2,100 participants gathered in th
Native advertising and Zeno's Paradox of content marketing
Is a world without ads possible? We’re already halfway there.
Join me for a quick free webinar, Tuesday December 10th | UsefulArts.us
The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design's approach to digital strategy
Who funded Amanda Palmer? What one million in fan funding means to marke...
A few weeks ago there was a huge buzz about my neighbor and social media hero, Amanda Palmer, raising over a million dollars from fans to pr
Sorry AdAge: Permlancing is not the new agency model
A recent Ad Age article proclaimed that freelancers are a happy and well paid lot, and that they're a hot new trend on Madison Avenue.