I have been using Lowestoft Car Hire since the mid nineties, when they were still a Thrifty franchise. This is a well run family buisness that really cares about its customers. Their vehicles are always top notch and great value. Their staff are always polite, cheerful and professional.
On more than one occasion over the years the company owner has given me her own car well outside of opening hours to help me out of a sticky situation. This will give you some idea of how serious these guys are about customer service!