As much as I love Google and their products they REALLY
need to get it together with their marketing. Just saw the leaked Pixel commercial and it is awful. Just a big Google search box morphing into the shape of a phone while random ish goes on in the background. It does not tell me what the strengths of the product are. It does not show me what it can do. All it is telling me from an average consumer point of view is that the search bar is now in the form of a phone.
Meanwhile, the iPhone 7 commercials are beautifully shot with gorgeous low light footage. This is to demonstrate the new low light capabilities of the camera. We see the phone being mounted on a bike which is about to go into a thunder storm. Or we see the phone going through sprinklers. This demonstrates that the phone is water resistant. The average consumer sees this and understands "Oh, the phone must be water resistant since its being rained on in the commercial".
The iPhone commercial demonstrates what the phone's strengths are and what makes it unique. The Pixel phone commercial does nothing of the sort and just shows me what the phone looks like and that its powered by the Google search bar.
Its a shame. I really thought Google would step up their ads this year to entice people to make the jump to their
Pixel phone. For a company who revolves so much around ads, they really suck at creating ads themselves. Maybe there will be more commercials on TV that are better than the one shown in Canada, but judging from their previous commercial efforts I don't really see that happening.+Google
, hit me up and let me be a marketing consultant for you. I can promise that I could make a commercial that is 100 times better than the one being tossed up on TV right now. If you want to tempt people to use your device, show them WHY
they want it. As it stands right now, I see the Pixel phone having a niche following much like the Nexus phones. Over priced Nexus phones with a new name slapped on it.