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Efectyv Digital
10 followers -
drive your digital success with industry-leading expertise
drive your digital success with industry-leading expertise

10 followers
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Efectyv Digital's posts

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There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run?

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These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole.

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Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management?

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Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management?

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Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future.

http://www.clickz.com/clickz/column/2353618/just-how-big-is-the-big-data-market

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In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry.

http://www.clickz.com/clickz/column/2352610/light-a-candle-for-the-digital-marketer-in-an-age-of-privacy-confusion

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Analysts have to collaborate with creatives and exhibit some deference to creative instinct because that's what they have that numbers lack.

"Moneyball" vs. Creative: Where Data and Marketing Collide: http://www.clickz.com/clickz/column/2350119/-moneyball-vs-creative-where-data-and-marketing-collide

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