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The small businesses I consult (in particular knowledge for profit) on relationship management and are moving to social media, are usually focused on using social media as a business development tool (ie. prospecting tool). The examples in this article are larger corporations but the principles for smaller organizations are identical. It starts with doing the right thing and leads to an impressive, cohesive business with consistent, congruent branding.
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Duncan MacPherson's profile photo
 
it's not too late to be an early adopter in social media - it can become an indispensible utility but it requires study and discipline to make it work
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