“We now have a tool that lets us course correct, plan for future action, monitor trends and identify the behaviors that lead to desired actions, giving us a major edge in the market and on our competitors.” – Steve Skiba, CIO Party City
#cloud #bigdata #analytics
"Willie Hardie, Oracle’s vice president of database product marketing... acknowledged that most Oracle customers have traditionally focussed on what goes on in their business by running analytics over their structured databases. “But there is a whole raft of other data that can be tapped. It’s not just what is going on in your business, but what’s not going on,” he said.
He said that by capturing unstructured, or semi structured information from social media or web-logs for example, it was possible to get more insights about issues such as why a sales campaign worked so much better in Brisbane than it did in Perth, and then use that information to inform future decision making.
Analysis about the impact of big data published by McKinsey & Co in 2011 suggested retailers could boost operating margins by 60 per cent by fully exploiting big data while the US healthcare sector could liberate $US300 million value each year by using big data to drive efficiency and quality. According to Mr Hardie in the current economic climate those are attractive prospects which are lifting interest in big data."
[Full article here: http://www.itwire.com/business-it-news/technology/55451-economic-slowdown-spotlights-big-data-benefits]
Quantivo delivers the industry's first ad-hoc analytics tool for marketing that is fast, flexible, and frictionless.
Unlike traditional solutions, Quantivo empowers you to quickly load, assess, integrate and analyze large data sets from disparate sources – within hours, not weeks. This is only possible because of Quantivo's proven, proprietary pattern-store technology, advanced query engine, and elastic cloud architecture. These powerful capabilities drastically simplify the loading of data, and enables users to discover associations in their data through a drag-and-drop interface. Through this intuitive query interface, users receive answers from complicated queries within seconds. The combination of a friendly UI, short learning curve, and affordable pricing model allows Quantivo to be adopted by larger audiences within the organization and brings powerful ad-hoc analysis to companies of all sizes.
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