#cloud #bigdata #analytics
"Willie Hardie, Oracle’s vice president of database product marketing... acknowledged that most Oracle customers have traditionally focussed on what goes on in their business by running analytics over their structured databases. “But there is a whole raft of other data that can be tapped. It’s not just what is going on in your business, but what’s not going on,” he said.
He said that by capturing unstructured, or semi structured information from social media or web-logs for example, it was possible to get more insights about issues such as why a sales campaign worked so much better in Brisbane than it did in Perth, and then use that information to inform future decision making.
Analysis about the impact of big data published by McKinsey & Co in 2011 suggested retailers could boost operating margins by 60 per cent by fully exploiting big data while the US healthcare sector could liberate $US300 million value each year by using big data to drive efficiency and quality. According to Mr Hardie in the current economic climate those are attractive prospects which are lifting interest in big data."
[Full article here: http://www.itwire.com/business-it-news/technology/55451-economic-slowdown-spotlights-big-data-benefits]
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