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Mary Ann Halford
779 followers -
Media executive working with broadcasting and entertainment companies on their digital transformation strategies.
Media executive working with broadcasting and entertainment companies on their digital transformation strategies.

779 followers
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Mary Ann's posts

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Interesting article on the pressures within today's ecosystem.  The author points to viewers being partly to blame - yet, it is really that consumer adoption of technology is outpacing the ability of well-entrenched models to adapt and change quickly.

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TV is becoming "friends" with social media

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ReadWriteWeb did a good post describing how old media is fighting back . . .yet it also explains how the battle is just beginning to get very interesting.

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I am looking forward to digging into this . . . looks like a great update to the last playbook

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Interesting - but how is he going to fund the $ 500 Million in programming investment?

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As someone who has worked in the entertainment industry for much of my career, I think this is one of the best pieces written. It was done by Jason Calacanis in response to Y Combinator's request for startups that will "kill Hollywood". Jason, a very successful tech entrepreneur, also lives in LA and gets the issues . . . well done!

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Love all the creative videos in this post

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Just read a great piece on Video Ad Networks written by Ashkan Karbasfrooshan, founder and CEO of WatchMojo, a video publisher. In light of the recent fundings for Bright Roll and YuMe, this piece does a great job of summarizing the video ad network landscape. A must read! I also look forward to people's comments on this piece.

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