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Arienne Holland
3,746 followers -
Writer, editor, marketer, geek wrangler, product manager. All-around straight shooter. You'll know I like you when I start teasing you.
Writer, editor, marketer, geek wrangler, product manager. All-around straight shooter. You'll know I like you when I start teasing you.

3,746 followers
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Thank you so much for this, Kristi!

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You're gonna love this.
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With this machine, predict anyone's startup philosophy.

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10 Years, 10 Milestones in Google Search, by +Amit Singhal. You've come a long way, baby.
It feels like just yesterday my wife, two kids and I packed all our belongings, sold our house in New Jersey, and made the long trip to California. It was almost 14 years ago, and I was on my way to join Google’s Search team. 

One of the more memorable moments during the years that followed was the company’s IPO, where Larry and Sergey introduced their vision to the world. I can’t believe that was 10 years ago tomorrow. Their founders’ letter [http://goo.gl/t7Ylc7] highlighted Google’s long-term focus:  

“Our business environment changes rapidly and needs long term investment. We will not hesitate to place major bets on promising new opportunities.”

Since 2004, Google has of course made a range of big bets: YouTube, Android, Chrome, Google Maps….and recently, many of the amazing long-term projects Google[x] is pursuing.

But the heart of Google is still search. And in the decade since our IPO, Google has made big bets on a range of hugely important areas in search that make today’s Google so much better than the 2004 version (see our homepage from back then below). Larry has described the perfect search engine as understanding exactly what you mean and giving you back exactly what you want. We’ve made a lot of progress on delivering you the right answers, faster. But we know that we have a long way to go -- it’s just the beginning.

I thought it might be fun to share the 10 biggest Google search milestones since 2004 that really stand out in my mind:

1. Autocomplete: We built a way for Google to predict the most likely useful words and phrases as you type, and even load search results instantly—so you can quickly get to that perfect recipe for “silky gingered zucchini soup” (even if you can’t remember the dish’s whole name). Typing out a whole phrase feels archaic.

2. Translations: Google Translate was barely a beta product ten years ago. Today people use it in 80 languages to do over a billion translations a day. Just tell Google to “translate 10 years into German” and see this magic in action.

3. Directions and traffic: Search used to be just about webpages, but our amazing Maps team made it possible to search the real world too. Now you can ask, “How far is it to Santa Cruz?” and with one tap you can open walking, biking, public transit, or driving directions—with the fastest route so you avoid traffic.

4. Universal search: Sometimes the best answer isn’t just text—if you’re asking about JFK’s “Moon Speech,” you probably want to watch John F. Kennedy deliver his famous speech. We’ve made that possible, blending different types of results so you get the most relevant info, no matter the format.

5. Mobile and new screens: No matter what device or platform you may be on, whether it’s a tablet or a smartphone (or even a watch!), you need information and answers. So we’ve adapted Search to all these new devices. This includes redesigning our mobile products to help those who weren’t born with the fastest typing thumbs! 

6. Voice search: Gone are the days of typing queries as clunky keywords—you can now ask questions by voice in the Google Search app. Instead of typing [weather chicago], just say “Ok Google, will I need an umbrella tomorrow?” We’ve invested years of research into speech recognition and natural language understanding, and voice search works in 38 languages today.

7. Actions: With the Google Search app you can quickly text, email or call someone without digging and typing. Just say: “Ok Google, send an email to Jason: do you guys want to go to the beach with us for a picnic this Saturday?” You can even set sophisticated reminders like “Remind me to pick up coffee filters next time I’m at Target,” and Google will buzz your phone when you get to any Target.

8. The Knowledge Graph: The world is made of real things, not just text strings. So we built the Knowledge Graph to show how things are connected—ask “How tall do you have to be to ride the Cyclone?” or “Who’s in the cast of Guardians of the Galaxy?”, and then click to explore across the web. 

9. Info just for you: If you’ve got a flight reservation saved in your Gmail, you can ask the Google Search app, “What gate does my flight leave from?” and get the answer directly. You can also ask about shipments ("Where's my package?") or for appointments (“When do I have yoga?”). All this is private of course, visible just to you. 

10. Answers before you have to ask: If you have the Google Search app on your phone, you'll get automatic help with everyday tasks. Google can automatically show you your plane, bus, and train reservations right when you need them; warnings when traffic is bad to your next appointment; reminders of bills coming due; a best guess at the last spot you parked; and much more.

And all that is just a sample of the work we’ve done since 2004. We made more than 890 improvements to Google Search last year alone, and we’re cranking away at new features and the next generation of big bets all the time. We've come a long way in 10 years -- on Google and so many other general and specialized search apps, it's now so much better than just the 10 blue links of years past. In 2024, the Google of 2014 will seem ancient, and the Google of 2004 prehistoric. 
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SO hope that I win this! But you can enter too ;)

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+Jon Henshaw rarely puts on his tin foil hat, but when he does, interesting thoughts come out.

#SEO #SSL #ranking
For #SEO, Google's push for SSL is about pay-to-play and identity verification.

The more I think about Google's push towards SSL, the more it feels like an anti-spam, anti-scalable move. I say this, because SSL (for the most part) is both a pay-to-play and identity verification service.

In order for me to get SSL on one of my sites (with my current hosting provider of choice) I have to pay them almost $60/year. On top of that, I have to provide a legitimate address for the certificate. However, I don't want to provide my home address, and I don't want to use my work address either. That means I'll have to get a mailbox at +The UPS Store for a minimum of $240/year in order to have some semblance of privacy, and have an address that doesn't use a PO Box (The UPS Store lets you use a regular address instead of a PO Box).

That brings the total cost to $300/year for one site, and $60/year for additional sites...on top of what I'm already paying for Web hosting and my CDN. As an SEO – assuming I play by their rules – I have to pay more money and reveal more about myself in order to be supposedly fully optimized for their search engine.

Of course, SSL or not may not even matter, but I still have to jump through these hoops to even test it.

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If you're the sort of person who reads copy on cereal boxes (and critiques it), then you might be the sort of person who reads app updates. They tend to say things like "Critical bug fixes" or "General UI Improvements."

That's why Slack's updates caught my attention a few months back. They're funny. Informative. Specific. Approachable. When I asked to interview the person who wrote them, I was in for a surprise.

Hats off to +Brady Archambo and all software engineers and developers who can write in English as well as programming languages.

Read about his process in my latest for +Marketing Land.

#branding  #copywriting 

http://marketingland.com/engineer-writes-better-copy-91559

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Would you call your content marketing epic? Do you even see that lofty goal as attainable?

It can be, but to get there, you'll have to dance with fear.

Get some dance lessons from content marketing pros +Seth Godin +Darren Rowse +Brian Clark +Ann Handley +Lee Odden +Arienne Holland and their sessions at the awesome #authority2014 conference. Post via +Content Marketing Institute +Joe Pulizzi 

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Yay! My article for State of Digital is No. 10 of the Top 10 for last month!
The best read articles on State of Digital in April are about PPC, UX, Facebook Advertising, Google, SEO and more!

Go check it out: http://www.stateofdigital.com/best-read-articles-april-2014/

With posts from: 
+Gianluca Fiorelli  +Matt Beswick  +Sarah Kershaw, +Barry Adams  +Bas van den Beld , +James Crawford  +Arianne Donoghue  +Annabel Hodges  and +Arienne Holland  !
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