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Amy Simpson
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Here is an interesting article addressing how SEO & PPC aren't good enough these days. Businesses need to look at digital marketing with a holistic perspective & understand that traditional paid search won't give their digital presence what it needs.

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A challenge for the new year from Clark Kokich: "If you’re in marketing and don’t own an iPad, something is wrong. How can you be in this business and not surround yourself with all the latest technology?"

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It is amazing how many businesses use QR Codes improperly. This is a good guide for your if you are in the hotel business
This is a how-to for QR Codes & best practices for using QR Codes for hotel marketing.
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