"The purpose of storytelling is to tell a great story. It’s supposed to draw in the reader allow them to get immersed, and what’s most important for content marketers: Get them to want more." Read more in our blog.
"Employees come first, but it if you do not train them well enough, no matter how engaged or loyal your staff might be, you will not succeed at gaining or retaining customers." Our blog features an interview with Customer Service Expert Shep Hyken.
“Up to 75 % of the general population make decisions, overcome concerns, or are warned about the risks of brands on the basis of conversations with peers.” Find 5 reasons why content from peers is valuable for a company’s brand in our blog: http://bit.ly/29AssnJ
“We have been able to tap into completely new networks in recruitment". Find out how Opteam has benefited from Employee Advocacy, as we discuss their first year with Smarp in our blog. http://bit.ly/28LBVay