Ten finalists for the Product Innovation Prize (1st place $125,000) were announced today by Cradle to Cradle Products Innovation Institute. These building products are sustainable alternatives to traditional materials. http://ow.ly/p1vTj
1001 E. Market Street
Charlottesville, Va 22902
McDonough Braungart Design Chemistry (MBDC), Cradle to Cradle Science, Innovation, and Leadership
McDonough Braungart Design Chemistry(MBDC) helps organizations integrate Cradle to Cradle® principles to go beyond minimizing harm and towards a wholly beneficial impact on economy, ecology, and equity. MBDC was founded by William McDonough and Michael Braungart, co-authors of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability--Designing for Abundance.