Rebranding the wheel: Marketing lessons from Starbucks
Managers of the brand are adept at understanding their customers. Even if consumers don’t realize they want a new spin on coffee, a little m
8 things PR pros want for the holidays | Articles | Main
Looking for the perfect gift for your favorite PR pro who made the ‘nice’ list this year? These ideas can help.
Geared up for Techonomy Detroit Tuesday 9/15! - Techonomy
Techonomy Detroit's program will rock on September 15! Our speakers include CEOs of Aetna and Autodesk, Detroit's Mayor, and many others.
Caught in the Busy Trap: Is it Making Us Less Productive?
The busy trap is something we all get caught in, but is it making us less productive, less efficient, less social, and very unhappy?
Etsy and the B Corp IPO: Sustainability Meets Wall Street - Edelman
Putting a company’s social returns on the same level as financial ones is a big deal – and a serious departure from the usual investor frame
Communicate with Confidence: Five Ways to Become a Better Public Speaker...
If you are looking to refine your public speaking skills, there are a few easy things you can start doing right away to combat your nerves.
Getting Physical Education and Activity Back Into the Curriculum
Did you know that only 4 percent of elementary schools, 8 percent of middle schools and 3 percent of high schools offer daily physical educa
How Novelis Is Lightening Ford's Load On The New F-150 Pickup
The secret ingredient that could turn the new F-150 pickup into an industry breakthrough? Novelis, the world's largest aluminum recycler.
I Read and Replied to Every Single PR Email I Received for a Week
Every press release. Every event invite. Every media alert. Everything.
STUDY: Bloggers Now Outnumber Traditional Journalists - PRNewser
STUDY: Bloggers Now Outnumber Traditional Journalists
How To Fall in Love With Your Job Again | LinkedIn
Remember when you started your current job? Just like in the early throes of dating, you found every interaction exciting. Even the 7 A.M. M