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AccountBase
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AccountBase is a B2B agency specializing in Account Based Marketing with a special focus on Programmatic ABM
AccountBase is a B2B agency specializing in Account Based Marketing with a special focus on Programmatic ABM

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NextM, the biggest marketing & tech event in the Nordics, is back for the fifth consecutive year. You can expect two days of extraordinary speakers and tech garden bonanza brought to you by us at GroupM. Save the dates May 7-8 and join the carnival with 1,400 other curious minds at TAP1.

Psst! VIP registration and early bird sales open soon!

#Nextmdk #groupM #accountbase #marketing #b2b #tech #tap1 #tap1copenhagen
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In many meetings with CMOs and CSOs of companies selling into the enterprise segment, again and again, we hear the same challenges:

1. Our pipeline is of low quality

2. Our CRM data is more or less useless “thanks to” GDPR

3. We don’t get the same out of telemarketing as we used to

4. We don’t have the reach inside the key accounts that we need to have

As deal size increases and sales cycles become more complex it becomes more evident that traditional transactional demand gen. style tactics ( i.e focus just on last mile touch), does not really work.

#programmaticB2B has the potential to fix challenges related to lack of access and in turn improve the quality of the pipeline. Do not expect customers to spend money with you if they first do not spend time learning about you and how your solutions are a good fit for their problems.
#marketing #marketing #sales #advertising #brand #b2bmarketing #reach #cmos
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The data behind numerous campaigns confirms that banner clicks are in fact only top of the iceberg…
#abm #account-based-marketing #attribution #analytics #digitalmarketing
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Digital B2B advertising is still in an early stage compared to the B2C market. But looking at the $15 billion forecasts things are about to change. Combined with the insight that entire 70% of the B2B buying journey is now being digital we expect that digital B2B advertising is about to take off. #b2b #abm
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Global Demand Generation Spend in the B2B space equals $457B a year globally. Direct marketing makes approximately two third of the spending, whereas the remaining amount is split among sponsorship, data investment management and public relations.( #content, #SEO, #eventmanagement, #branding, #telemarketing, #mailinglists, #advertising, #salesoperations, #marketingautomation, #clevel, #socialmedia, #publicrelations, #digitization, #sponsorship, #demandgeneration ... ) When 70% of the information is consumed digitally and anonymously, #programmaticB2B is THE channel you can not afford to miss. AccountBase
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You could make enough confetti for a summer of weddings with all the articles that show how much B2B companies can gain from Account Based Marketing #ABM There is, however, a fundamental fact: with 70% of the buying journey being both digital and anonymous, traditional marketing channels show limitations into how deeply one can engage large organizations.

Winning the biggest deals involves communicating with large audiences in ways that only #Programmatic can do at scale.
If you are ready to move from the WHY to the HOW, then AccountBase is your NEXT stop. This is one journey you can not afford to miss. #marketing #digitization
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When running #ABM, it should all be about outcomes, with vendors holding accountable to marketers who buy digital advertising.

The thinking can be a major KPI shift for teams monitoring performance based on measures like CTR, which is over 20 years old, since the days of the first AT&T display ad on Wired.com (back in 1994). Most ABM programs run campaign measures as really a proxy for what is almost always the real goal: increased sales.

Aiming for a better outcome reporting is vital for marketers using digital advertising, especially programmatic which involves billions of data points and decisions executed in fractions of a second.

Stay tuned for more on how @AccountBase is changing the B2B programmatic landscape #ABM #b2bmarketing #displayadvertising #bestvalue
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Best practice take out about Programmatic ABM - read the article or down the whitepaper
#accountbase #abm #b2b #btb
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The video presents the two Co-founders Peter Juul Ottesen and Thomas Hübner talking about the initial background and foundation to AccountBase.
#accountbase #abm #account-based-marketing #b2b #programmaticabm
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