Profile cover photo
Profile photo
Customer Data Platform Institute
7 followers
7 followers
About
Posts

Post has attachment
The path to better customer data is a maze. Here's your map. BlueConic's Customer Data Proficiency Framework offers a step-by-step process to get started on your path to a unified, actionable customer view, beginning where you are and at a trajectory that’s right for your organization. http://ow.ly/OYWy30kxse5 From the CDP Institute Library.
ow.ly/OYWy30kxse5
ow.ly/OYWy30kxse5
cdpinstitute.org
Add a comment...

Post has attachment
Best practices in customer data analytics. ZyloTech Retailers Guide to Superior Customer Retention and Monetization gives retailers a four-step process to overcome the challenges of customer analytics and finally know your customers. http://ow.ly/ZmLx30kxsd8 From the CDP Institute Library.
ow.ly/ZmLx30kxsd8
ow.ly/ZmLx30kxsd8
cdpinstitute.org
Add a comment...

Post has attachment
Accurate, complete, and accessible customer data is essential for financial services marketing success. Celebrus shows how a Customer Data Platform using modern technology and specialized design to provide it. http://ow.ly/AcpQ30kxs3U From the CDP Institute Library.
Photo
Add a comment...

Post has attachment
Customer journey maps were invented before the iPhone even existing. Sure, that's just over ten years ago but the world has changed. Alterian's 3 Reasons Why Customer Journey Maps Fail explains why a maps must be replaced by Adaptive Customer Experience. http://ow.ly/C51a30kxs2W From the CDP Institute Library.
Add a comment...

Post has attachment
Are Customer Data Platforms the next big thing? Decide for yourself after looking at key industry statistics in the CDP Industry Profile http://ow.ly/h2gn30krU62 From the CDP Institute Library.
Add a comment...

Post has attachment
DL120 What separates companies that successfully unified their customer data from those that failed? This study from the Customer Data Platform Institute gives some answers. http://ow.ly/NAIk30krU15 From the CDP Institute Library.
Add a comment...

Post has attachment
How much can personalization improve conversion rates? How about 400%? Read HDFC Case Study to find how Lemnisk helped India's leading private banking group to boost digital conversions by 400% with user level personalization on and off the web site. http://ow.ly/yY0D30krTXO From the CDP Institute Library.
Add a comment...

Post has attachment
Personalized emails have 41% higher click-through then non-personalized emails. QuickPivot How to Move Away from Batch and Blast Emails shows how to move beyond batch and blast to a more profitable, personalized email strategy. http://ow.ly/vFSP30krTQ3 From the CDP Institute Library.
Add a comment...

Post has attachment
How do you build a sensible B2B marketing stack? CaliberMind's Customer-centric approach to building B2B marketing and sales stacks gives you a framework for building the most efficient, effective, and customer-centric sales and marketing stack possible. http://ow.ly/529L30krAjL From the CDP Institute Library.
Add a comment...

Post has attachment
Guide to Cross-Channel Personalization. Fospha shows how marketers can take control of their data, understand their customers, and activate their insights to personalise the customer experience - with the ultimate goal of optimising the cost of customer acquisition, retention and lifetime value. http://ow.ly/Gssx30kjI2U From the CDP Institute Library.
Add a comment...
Wait while more posts are being loaded