The American Way of life is individualistic, dynamic, pragmatic. It affirms the supreme value and dignity of the individual; it stresses incessant activity on his part, for he is never to rest but is always to be striving to "get ahead"; it defines an ethic of self-reliance, merit, and character, and judges by achievement: "deeds, not creeds" are what count. The "American Way of Life" is humanitarian, "forward-looking", optimistic. Americans are easily the most generous and philanthropic people in the world, in terms of their ready and unstinting response to suffering anywhere on the globe. The American believes in progress, in self-improvement, and quite fanatically in education. But above all, the American is idealistic. Americans cannot go on making money or achieving worldly success simply on its own merits; such "materialistic" things must, in the American mind, be justified in "higher" terms, in terms of "service" or "stewardship" or "general welfare"... And because they are so idealistic, Americans tend to be moralistic; they are inclined to see all issues as plain and simple, black and white, issues of morality.
As one commentator notes, "the first half of Herberg's statement still holds true nearly half a century after he first formulated it", even though "Herberg's latter claims have been severely if not completely undermined... materialism no longer needs to be justified in high-sounding terms".[3 o i got that from wikapedia:)