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Florida Prevention Research Center
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What was #socialmarketingquarterly publishing 20 years ago? This article by @lefebvre provides a brief history of #socmar and suggestions for moving forward ( http://ow.ly/tU4z30942nT). What are major milestones in #socmar since the publication of this article in 1997? #throwback #researchread

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What have scientists learned from the #zika outbreak and response? How can #socialmarketing contribute to ongoing response efforts (not only emergency efforts)?

Importantly, how can protective measures be distributed more evenly across social and economic subgroups?

Read a thought provoking article that points out successes and failures of the response: http://ow.ly/U9mO30941JR

#womenshealth

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#Healthfulhabits of the #FPRC team! My name is Bria and I practice #healthfulhabits by eating leafy green salads for lunch during my breaks as #graduateassistant at the #FPRC to keep me healthy and energized!
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We’re catching up to current time…what was SMQ publishing 10 years ago? An article about how a social marketing framework, diffusion of innovation model, and social cognitive #theory facilitate development of an audience-centered campaign to #prevent #HIV transmission. Find the full article in Social Marketing Quarterly: http://ow.ly/xMYZ3090Cqe

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#Healthfulhabits of the #FPRC team! I’m Laura B., I regularly explore my neighborhood on walks with my dog, Stella. In this picture, she eagerly waits to get started!
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#throwback to vol1, issue1 of #socialmartketingquarterly in 1994. A #socmar approach strengthens #publichealth initiatives because it is founded on #consumerresearch which helps plan and implement realistic #healthpromotion efforts. http://ow.ly/kVNU308Lx4E
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There is currently a lot at stake and many challenges facing the US healthcare system. #zika #screening #preventionresearch #healthintheamericas #womenshealth #reproductiverights
http://ow.ly/EscV308x0ZJ

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#Healthfulhabits of the #FPRC team! I am Laura, an MPH student at #USF and volunteer at FPRC. I enjoy doing #yoga - I find it extremely relaxing and soothing for my mind.
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More on #corporate social marketing in “Smokescreens and Beer Goggles” by Jones, Wyatt and Daube (2015). “…This article discusses the role of the alcohol industry in developing and disseminating “responsible drinking” CSM activities. It discusses some of the problems identified with alcohol industry CSM campaigns—including evidence that industry education campaigns communicate ambiguous messages; improve public perceptions of the industry but do not discourage harmful or underage drinking; and divert attention from more effective approaches, such as controls on price and availability. The paper also addresses the issue of other CSM/CRM activities undertaken by the alcohol industry, such as encouraging consumers to purchase a brand by donating a proportion of the profits to health and social causes (including those that are exacerbated by alcohol consumption)…”
http://ow.ly/TcYx308x38x #researchread #socialmarketingquarterly #socialmarketing #healthpromotion

What do you think? Is corporate social marketing still social marketing for social good? How can social marketers in public health manage these nuances?
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