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Innovast Digital Marketing
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Innovast Digital Marketing's posts

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Every entrepreneur has a story -- something that triggered the decision to make a go of it on their own... Today, Karen Etchells' story and how Innovast Digital Marketing came to be is featured on Go Daddy's Garage blog!! ‪ #‎DigitalMarketing

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This isn’t about creating slick, professionally produced scenes. Be real and offer authentic, sharable material. From a viewer’s perspective, this approach is preferred, as it builds a greater sense of trust.

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Adding fresh content on an ongoing basis also prompts search engines to revisit the website frequently. So, keep putting out fresh and interesting varieties of seed into those feeders!

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A personal phone call resonates more than an email. A text between two individuals is more meaningful than email. Personal email messages will be better received than email blasts, but email marketing is likely to resonate more than a single tweet in a newsfeed.

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Focus on your Customers Need to Buy, rather than Your Need to Sell

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Here's a video we put together from photos taken at the March 4, 2016 Breakfast Meeting of APICS Hartford County Chapter's Top Management Advisory Council (TMAC). As a member of the Board of Directors, myself & other organizers were thrilled with the turn-out and enthusiasm from participants, breathing new life into Connecticut's Manufacturing climate!

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Karen Etchells is now serving as Webmaster for APICS Hartford County Chapter. In this photo, she poses with fellow Board Members on a plant tour of Albert Bros., Inc recycling facility in Waterbury, Connecticut.

APICS is a professional association for supply chain and operations management and provider of education and certification programs.
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Karen Etchells is a Digital Marketing Strategist available to meet in person with local business owners seeking Internet Marketing Consulting in the areas of Connecticut, Rhode Island and Massachusetts. Does your business need a competitive edge online? Email karen@innovast.com.
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