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Chris Craig
Works at Senior Marketing Executive
Attended College of William and Mary
Lives in Manhattan
154 followers|13,260 views
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Chris Craig

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This is a short article about Schmidt's culture shock when joining Google - last section shows the power of a clear strategy in unleashing growth at all levels within an organization.
The Big G's executive chairman has responded to recent controversy over privacy and taxation.
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Chris Craig

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This tiny innovation firm in DUMBO is doing outsized and interesting things.  Keep an eye on them!
 
Industrial Design content and community site - articles, discussions, interviews and resources.
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I liked this article - it lays out some basic observations rooted in experience that will help any marketer with a customer...  B2B and service folks - look at packaging as a metaphor - a clear promise, defined "product", can suffer from inconsistency as well!

 http://www.fastcodesign.com/3026729/how-to-repackage-a-product-without-infuriating-customers
When Ikea announced a slight change to its beloved Expedit shelves recently, consumers went ballistic. Stuart Leslie offers three tips to ensure good...
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I liked this brief article about keeping motivation and momentum up on projects and even day to day.  Worth the quick read.
The importance of being like Ernest? Treat your productivity as if it's a renewable resource: always leave a little water in the well.
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Google is getting better and better at helping me procrastinate!  I won candy on the #googlebirthday doodle! Score: 150
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This is a funny article that I thought worth passing along due to the concurrent myopia and perception.  The author makes a lot of great points about how we nurture brands, streamline them and bring them into being at every consumer touch point we're able.  But goes from there to talk about "new" and treacherous areas.  

The reality is that transparency into organizations is increasing and not always within our control.  And, wherever a company is not living true to the brand so carefully nurtured by the marketing group, it's increasingly easy to learn of these incongruencies and for consumers to take exception to a different image of the little man behind the curtain.  It's very much like that scene from the Wizard of Oz where we see the Wizard not as all-knowing and all powerful, but as just some guy pulling some levers.  He didn't match the persona he had created for himself, and when we found out, we didn't like it.  

So, really, here's what's changed:  the marketplace can call us on our bullshit.  It used to be harder, now it's easier, and therefore that's NEW.

But the best companies have always been the ones that live the external brand internally.  There are exceptions, but the rule has produced clear winners.  That hasn't changed.  The true C-suite imperative is to begin to think about the corporate culture as a component to the brand that faces consumers.  The best ones are already doing it.  The rest are creating a false facade.

Brand isn't suddenly riskier, it's just easier to get caught.
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We can argue until we're blue whether global warming is man-made.  One thing we should be able to agree on is that it can only be man-fixed.
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I'm gonna have another beer. And then I'm gonna start working on a plan... 
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Chris Craig

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Re: MH370 Another point of view.

Many comments flowing in indicate that you have only read my original post but I have added two lengthy comments, one yesterday and one this morning as more information has developed. It is important before commenting to read those two additional comments as they cover many questions which you are putting to me.

I did not mention this morning my thoughts regarding the engine data bursts which apparently went on until fuel exhaustion. This system is apparently separate from ACARS and communicates data bursts on engine parameters at a set period (30 mins in this case) via satphone to the Immarsat system. These data bursts would of course include engine RPMS, temps and a whole host of other sensor data. What we need is for Rolls Royce to come clean now.
If the data indicates a constant cruise condition for these engines for the six hours that would be a strong indication that the plane was a ghost plane following a course set by the heading bug on the autopilot and changing direction with shifting winds at altitude. If on the other hand the data shows power setting changes then that would give powerful credence towards the aircraft being maneuvered by pilot input. The last data burst would be critical as if the plane were being prepared for descent, the rpms would of course indicate power had been pulled back.

It has been stated the Malaysian primary radar detected the altitude change to 45,000 and then down to 23,000 which may or may not be valid. The engine power settings would give us some hint of whether the ascent was accomplished through adding power or the aircraft simply ascended slowly of its own volition and when reaching 45,00 0 stalled and lost altitude quickly only to recover. If no power changes took place this plane was flying of its own accord at that point. It is quite possible with a properly trimmed aircraft to remain in straight and level flight on a heading for a protracted period. It might oscillate in pitch up and down somewhat reflecting altitude changes and change heading because of winds.

I am disabling comments but not re-shares on this post. Please keep your comments in the original thread so all comments are in one place.








 
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I recommend that you take a look at this publishing avenue as another potentially potent place to distribute your message and spread your expertise.
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I liked it too. Actually you look great. LL
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This is a very quick read, but is a great case summary of what heavy lifting is sometimes needed when resurrecting a moribund brand.  Craftsman tools are still great, but in a very different retail environment than their heyday - and have basically zero media weight behind them in memory.
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Lots of folks will question science for some reason and acknowledge that glaciers have come and gone, which is true but frustrating and only part of the picture.  What is never said is the speed we're seeing is unprecedented, that the melts are ecologically a problem for us, and regardless of the cause, we need to solve it.  Argue about the whether the problem is man-made, fine, but acknowledge that it can only be fixed by us, not nature, at least on the timeline we need.  
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Have him in circles
154 people
Saul Hansell's profile photo
Delwer Hossen's profile photo
Darren Kowitt's profile photo
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David Morgan's profile photo
Gilles Roland's profile photo
Mr. Malibu's profile photo
Kate Elliott's profile photo
aHmEd mImY's profile photo
Work
Occupation
General Manager/Senior Marketer, Consumer Facing Products
Employment
  • Senior Marketing Executive
    General Manager/Senior Marketer, Consumer Facing Products, present
  • Slendertone (division BMR, Galway Ireland)
    Global Chief Marketing Officer, 2012 - 2013
  • Kaz, Inc
    Vice President Global Marketing, 1998 - 2008
  • Remington Products Company
    Director Marketing, 1996 - 1997
  • Bionaire
    Vice President, Marketing
  • Cuisinart
    New Product Development
  • Sunbeam
  • Macy's
  • Evenflo
    CMO (Acting), 2008 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan
Previously
Falls Church, Virginia - Falls Church, Virginia - Williamsburg, Virginia - Staten Island, NY - milwaukee, WI
Story
Introduction
I am a serial turnaround marketing executive and Chief Marketing Officer.  I love consumer products and getting the brand right, the product right and the team right.  From there it's all good.

I live in NYC with my wife and 3 awesome kids and love (nearly) every minute of it.

Keywords: branding, digital, social media, turnarounds, marketing, product development, New York, NYC, awesomeness, Greenwich Village Little League, GVLL, DUSC soccer
Education
  • College of William and Mary
    Economics
  • Columbia Business School
    International Marketing, Mgmt of Organizations
  • Columbia Business School
    Digital Marketing and Media, 2009 - 2009
Basic Information
Gender
Male
Relationship
Married
Other names
Christopher Craig
It's a little bit midtowney and old school, but the service here is really lovely.
Public - 7 months ago
reviewed 7 months ago
I can't reach them by phone - it's been disconnected. The website was last updated in the Autumn of 2012 with a seasonal menu. Very likely this restaurant is closed.
Public - a year ago
reviewed a year ago
a bit overrated but will be a solid choice once the crowds die down.
Food: ExcellentService: Very GoodDecor: Excellent
Public - 4 years ago
reviewed 4 years ago
Wishing for more vegetarian options but happy to make do with their excellent sides. Don't miss the Stout ice cream float.
Food: ExcellentService: ExcellentDecor: Very Good
Public - 4 years ago
reviewed 4 years ago
29 reviews
Map
Map
Map
Bridge and Tunnel brought to life.
Food: GoodService: GoodDecor: Very Good
Public - 4 years ago
reviewed 4 years ago
Really nice, high quality cafeteria style eating.
Food: Very GoodService: ExcellentDecor: Very Good
Public - 4 years ago
reviewed 4 years ago
Day in and day out, they get it right. bend over backwards service and consistently great food.
Food: ExcellentService: ExcellentDecor: Excellent
Public - 4 years ago
reviewed 4 years ago