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Chris Craig
Works at Senior Marketing Executive
Attended College of William and Mary
Lives in Manhattan
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Chris Craig

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Re: MH370 Another point of view.

Many comments flowing in indicate that you have only read my original post but I have added two lengthy comments, one yesterday and one this morning as more information has developed. It is important before commenting to read those two additional comments as they cover many questions which you are putting to me.

I did not mention this morning my thoughts regarding the engine data bursts which apparently went on until fuel exhaustion. This system is apparently separate from ACARS and communicates data bursts on engine parameters at a set period (30 mins in this case) via satphone to the Immarsat system. These data bursts would of course include engine RPMS, temps and a whole host of other sensor data. What we need is for Rolls Royce to come clean now.
If the data indicates a constant cruise condition for these engines for the six hours that would be a strong indication that the plane was a ghost plane following a course set by the heading bug on the autopilot and changing direction with shifting winds at altitude. If on the other hand the data shows power setting changes then that would give powerful credence towards the aircraft being maneuvered by pilot input. The last data burst would be critical as if the plane were being prepared for descent, the rpms would of course indicate power had been pulled back.

It has been stated the Malaysian primary radar detected the altitude change to 45,000 and then down to 23,000 which may or may not be valid. The engine power settings would give us some hint of whether the ascent was accomplished through adding power or the aircraft simply ascended slowly of its own volition and when reaching 45,00 0 stalled and lost altitude quickly only to recover. If no power changes took place this plane was flying of its own accord at that point. It is quite possible with a properly trimmed aircraft to remain in straight and level flight on a heading for a protracted period. It might oscillate in pitch up and down somewhat reflecting altitude changes and change heading because of winds.

I am disabling comments but not re-shares on this post. Please keep your comments in the original thread so all comments are in one place.








 
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Chris Craig

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I liked this article - it lays out some basic observations rooted in experience that will help any marketer with a customer...  B2B and service folks - look at packaging as a metaphor - a clear promise, defined "product", can suffer from inconsistency as well!

 http://www.fastcodesign.com/3026729/how-to-repackage-a-product-without-infuriating-customers
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I knitted my first sweater!  Vote for it if you think I deserve to wear it.
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This is a very quick read, but is a great case summary of what heavy lifting is sometimes needed when resurrecting a moribund brand.  Craftsman tools are still great, but in a very different retail environment than their heyday - and have basically zero media weight behind them in memory.
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Chris Craig

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Lots of folks will question science for some reason and acknowledge that glaciers have come and gone, which is true but frustrating and only part of the picture.  What is never said is the speed we're seeing is unprecedented, that the melts are ecologically a problem for us, and regardless of the cause, we need to solve it.  Argue about the whether the problem is man-made, fine, but acknowledge that it can only be fixed by us, not nature, at least on the timeline we need.  
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Chris Craig

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This tiny innovation firm in DUMBO is doing outsized and interesting things.  Keep an eye on them!
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I liked this brief article about keeping motivation and momentum up on projects and even day to day.  Worth the quick read.
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Google is getting better and better at helping me procrastinate!  I won candy on the #googlebirthday doodle! Score: 150
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People
Have him in circles
117 people
Harry Joiner's profile photo
Jennifer Pade's profile photo
Cara Craig's profile photo
Karen Leeker's profile photo
Work
Occupation
General Manager/Senior Marketer, Consumer Facing Products
Employment
  • Senior Marketing Executive
    General Manager/Senior Marketer, Consumer Facing Products, present
  • Bio-Medical Research Ltd (BMR)
    Global Chief Marketing Officer, 2009 - 2013
  • Kaz, Inc
    Vice President Global Marketing, 1998 - 2008
  • Remington Products Company
    Director Marketing, 1996 - 1997
  • Bionaire
    Vice President, Marketing
  • Cuisinart
    New Product Development
  • Sunbeam
  • Macy's
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manhattan
Previously
Falls Church, Virginia - Falls Church, Virginia - Williamsburg, Virginia - Staten Island, NY - milwaukee, WI
Story
Introduction
I am a serial turnaround marketing executive and Chief Marketing Officer.  I love consumer products and getting the brand right, the product right and the team right.  From there it's all good.

I live in NYC with my wife and 3 awesome kids and love (nearly) every minute of it.

Keywords: branding, digital, social media, turnarounds, marketing, product development, New York, NYC, awesomeness, Greenwich Village Little League, GVLL, DUSC soccer
Education
  • College of William and Mary
    Economics
  • Columbia Business School
    International Marketing, Mgmt of Organizations
  • Columbia Business School
    Digital Marketing and Media, 2009 - 2009
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Gender
Male
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Married
Other names
Christopher Craig
I can't reach them by phone - it's been disconnected. The website was last updated in the Autumn of 2012 with a seasonal menu. Very likely this restaurant is closed.
Public - 8 months ago
reviewed 8 months ago
The dumplings are really delicious here and it's mesmerizing to watch the folks making dumpling after dumpling while you eat.
Food: Very goodService: Very goodDecor: Good
Public - 3 years ago
reviewed 3 years ago
Day in and day out, they get it right. bend over backwards service and consistently great food.
Food: ExcellentService: ExcellentDecor: Excellent
Public - 3 years ago
reviewed 3 years ago
the food is great, though the fuss seems a little precious. They do a nice job but not sure it's worth the price. That said, high props for the Gluten Free offerings which have rescued frends of mine.
Food: Very goodService: Very goodDecor: Very good
Public - 3 years ago
reviewed 3 years ago
29 reviews
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This place has become an institution in the west village with good country food and a nice drinks and beer selection
Food: Very goodService: Very goodDecor: Excellent
Public - 3 years ago
reviewed 3 years ago
Wishing for more vegetarian options but happy to make do with their excellent sides. Don't miss the Stout ice cream float.
Food: ExcellentService: ExcellentDecor: Very good
Public - 3 years ago
reviewed 3 years ago
Pricey, pretty good.
Food: Very goodService: Very goodDecor: Very good
Public - 3 years ago
reviewed 3 years ago