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William McDonough
85 followers -
Architect, designer, thought leader, and author
Architect, designer, thought leader, and author

85 followers
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+Fashion For Good is for everybody to share #CradletoCradle approach to #fashion. Tune into my interview with +Wharton Business School Radio on +SiriusXM.
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The key to the new building designed by my architecture firm William McDonough + Partners for [@Universidad EAN] is that it's cost effective, it works and it's beautiful. These categories are always needed in a building or object of human need, but what is unique here is we also are asking the question, at a very deep level, of is it ecologically intelligent? Is it designed for ecological and human health?

The building is a pedagogical tool itself. It's not wrapper or a simple architectural wrapping for a university context; it's actually a teaching tool itself. I’m also thrilled to see the university take it a step further with its plans to introduce a Cradle to Cradle curricula for its business and engineering students. That is positive momentum for ecological and beautiful design.
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Congratulations to +The Building Centre for launching BE: the journal of the Built Environment Trust. Architecture and commerce, materials and technologies, philosophy and politics, art and engineering--it's all here in this beautifully designed, visually compelling magazine.
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This MyEcoWall project, a winner in the latest Cradle to Cradle Product Design Challenge, deserves attention because of its forthright exhibition of using materials in biological and technical cycles and taking on the integration of a relatively “new” material elegantly. A primary value of a new material like mycelium, in my mind, is for exploring how it can be integrated into common objects previously made of wood, plastic, fibers, fabric - adding these new materials to the palette for design consideration.
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