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James Welsh
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James Welsh is a marketing & creative strategist with a passion for building great brands. Social media enthusiast, digital devotee, bbq snob and a horse racing fanatic.
James Welsh is a marketing & creative strategist with a passion for building great brands. Social media enthusiast, digital devotee, bbq snob and a horse racing fanatic.

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ARTIFICIAL INTELLIGENCE TURNS $20 INTO $11,000 IN KENTUCKY DERBY BET

An artificial intelligence platform that has previously predicted the winners of the Oscars and the Super Bowl has now won the “holy grail” of gambling: the Kentucky Derby Superfecta.

The human-based artificial intelligence—called UNU—predicted the first, second, third and fourth horses in the Derby at 540-1 odds, earning the technology’s inventor Louis Rosenberg $10,842 from a $20 dollar bet.

http://www.newsweek.com/artificial-intelligence-turns-20-11000-kentucky-derby-bet-457783 #Horseracing   #KentuckyDerby   #KentuckyDerby2016   #Nyquist  
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How today’s advertisers riff on — and rip off — teen memes like Damn Daniel, fleek and bae http://on.mktw.net/1UPG6Fy #millennials

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NBC Sports will leverage Periscope’s GoPro integration for Kentucky Derby coverage #KYDerby   #SportsBiz   #BC16  


http://www.thedrum.com/news/2016/05/02/exclusive-nbc-sports-leverage-periscope-s-gopro-integration-kentucky-derby-coverage
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Check out Under Armour's Team USA and other international team uniforms. #Rio2016   #TeamUSA   #Olympics   



http://bit.ly/UAOlympicUnis
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Follow How Brands Are Activating Around #SB50. Check Out Adweek's Super Bowl Ad Tracker http://adweek.it/1ORQ8Vo #SportsBiz   #Marketing   #Advertising   #superbowl50  

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Does Your Brand Make Consumers No. 1? Yes? Then Here Are 6 Ways Brands Can Draft Modern Sports Fans http://adweek.it/1Kkefdk #SportsBiz   #Marketing  

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Check Out The Big Trend in Sports Engagement: A Little Hashtag Emoji http://adweek.it/1PQ7Xo9 #SB50 #Broncos #Panthers #KeepPounding #SportsBiz

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Researchers found that colored visuals increase people's willingness to read a piece of content by 80% http://blog.hubspot.com/marketing/visual-content-marketing-strategy #socialmedia   #contentmarketing   #socialmediamarketing  
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