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beeha.us
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Our hive helps Fortune 1000 brands envision, strategize, and implement social design into experiences.
Our hive helps Fortune 1000 brands envision, strategize, and implement social design into experiences.

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In this Week's Issue of Graph Marketing:
-How Videos Go Viral - Three Stories
-What Your Electric Car Says About Your Interest Graph
-The 'Mood Graph': How Our Emotions Are Taking Over the Web
Opt-In Today: http://bit.ly/beehausmail

#socialgraph   #interestgraph   #graphmarketing  

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In this week's issue:
-Delicious Interest Graphs: Taco Bell and Whole Foods
-A Journey into the Knowledge Graph 
-How Facebook Fixed The Biggest Design Flaw In Graph Search
-Understanding Content Marketing and the Power of Google+

Opt-In Today: http://bit.ly/beehausmail

#socialgraph   #interestgraph   #graphsearch   #knowledgegraph  

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Happy to announce that our Flipboard Magazine, Graph Marketing Week, is now available on the web. Check it out: http://lnkd.in/DeZ5J8 #graphmarketing #socialgraph #interestgraph #knowledgegraph #graphsearch

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Overview of Twitter cards and why they are important for brands seeking to turn their Interest Graph into a rich experience: http://beeha.us/blog/twitter-cards-turn-your-interest-graph-into-a-rich-experience/   #interestgraph   #twittercards   #twitterads  
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New Issue of Graph Marketing Week Available:

Web: http://paper.li/beeha_us/1330541505
Email: http://bit.ly/beehausmail
App: http://flip.it/Vkd8w
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New Issue of Graph Marketing Week Available:

Web: http://paper.li/beeha_us/1330541505
Email: http://bit.ly/beehausmail
App: http://flip.it/Vkd8w
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When a foraging honeybee comes across a promising food source it returns to the hive and does a little “waggle dance” to tell all the other bees where to fly in order to find this bonanza. The honeybee waggle dance has been shown to be sophisticated enough to communicate the direction of the food source from the beehive, relative to the sun, its distance from the hive, and its overall attractiveness, as well. And this dance provides good direction even on cloudy days, because bees can see light in the ultraviolet spectrum, allowing them to know exactly where the sun is no matter how heavy the cloud cover might be.

It’s easy to draw a parallel between how social customers behave and how honeybees behave. Think of your customers as honeybees and your business as a flower distributing nectar to the honeybee market. Great advertising may attract a large number of bees to your flower but in order to get those bees to go back to the hive and do a waggle dance for your product/service you also need to provide a great customer experience.

Read More: http://beeha.us/blog/consider-the-honeybee/

#socialcustomers   #graphmarketing  
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Want to see what community engagement looks like for the 24th largest Fan Page on Facebook? Check out this weeks graph visualization of MTV's Facebook page where we analyzed their last 50 posts and associated likes. Read more: http://beeha.us/blog/facebook-graph-visualization-mtv/
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What happens when a social media platform shifts its priorities from serving the needs of its users to serving the needs of marketers? 

There has always been the "if you aren't paying for a product, you are the product" trade off for users of social networks. However, when the platform begins to see the value of facilitating the needs of a user's social graph as less important than the needs of a marketer's target interest graph there may be significant trouble on the horizon. 

The attached post by +Kevin Morris  on The Daily Dot does a fantastic job of diving in to this scenario for Facebook. What's your key takeaway? How do you see it playing out for Facebook?

~ +Mike Langford 

#socialgraph   #interestgraph   #socialmedia   #socialmediamarketing  
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