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Bryan Low
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1,429 followers
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Malaysia's Premier Online Marketing Company. 
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Content Marketing Trends For 2014
#pinoftheday

Whizzing through to 2014, marketing professionals are already predicting the next content marketing trends and changes in store for 2014. Here’s what we’ll be seeing more of in the year…

Measuring the impact of copy will shift from engaging audiences to conversions into sales

So far, content marketing has predominantly been about building the relationship with customers through blogs, ebooks, etc. As there are so many different strategies, it is hard to measure the direct impact of copy on generating sales.

The Sticky Content 2013 survey found that nearly twice as many content professionals thought that measuring the impact of copy was more difficult than briefing the writer and writing the copy. But next year will see a shift away from soft engagement metrics (such as ‘likes’, ‘retweets’, ‘shares’) towards content that actually generates sales.

This move towards conversions will overcome the continual difficulties with measuring the impact of copy and content marketers will be able to see what kind of content works and what doesn’t.

The emergence of content marketing roles within companies

Next year will see the emergence of content-marketer job titles, as more companies value what content marketing can do for them.

Content creation and dissemination will receive a bigger budget as content marketing gathers more support from companies.

Companies will invest more time in developing a consistent marketing strategy while those that don’t will find their content is less effective.

‘Next year will be the year where brands learn to become publishers of their own content’ (Forbes).

Read rest of the article written by +JonJon Yeung here: http://www.digitalinformationworld.com/2014/03/content-marketing-trends-for-2014.html

Pin it: http://www.pinterest.com/pin/381539399653734878

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7 Lessons Learned While Content Marketing for an Early-Stage Startup

If you’re marketing for an early-stage startup, every second counts.

Any mistake is a massive setback.

Setbacks ultimately lose potential customers.

During Sean Smith's content marketing journey with Spectafy, a real-time photo sharing app, he they made plenty of mistakes.

Fortunately for you, they kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts.

All that in tomorrow's post. Stay tuned. 

Update: Post now live:
http://www.copyblogger.com/content-marketing-for-startups/

In the meantime, get Copyblogger delivered directly to your inbox so you don't miss a post:
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I personally think that content marketing is critical for small companies to outbeat bigger companies. 
How Content Marketing Can Help Small Business

".....Smaller businesses may think of content marketing as something that is only for large companies..."

Read My Full Article Here:  http://ow.ly/zfYgd 

Please +1 and Share

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#smallbiz #business #contentmarketing #business   #digitalmarketing   #digitalconsultants   #digitalconsulting   #digitalmedia   #digitalconsumers   #digitalconsultancy  
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Google + has so much information comparing to Facebook. 
Why Google+ is an Inevitable Part of Your Content Marketing Strategy

Brian Clark explains why Google+ may just become more important than Facebook or Twitter when it comes to deciding where to focus your limited time and effort.

Check it out here:
http://rnmkr.me/1t98lyK
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I am absolutely excited with Project Hera.

Question is HOW will this affect the current SEO paradigm? Or it would not at all? 

#seo2014   #projecthera  
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8 Tactics Leveraging Email Alerts to Boost SEO

http://bit.ly/emailalertSEO <-- New Whiteboard Friday on setting up alerts that can help you ID link sources, monitor the competition, and discover keyword & content opportunities.
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STAY AWAY from duplicating contents. 
Duplicate content issues are common on every website, some can not be helped, while others can. Here is a list of common duplication issues and how to solve them: https://yoast.com/articles/duplicate-content/

But what if someone else scrapes your content, creating a duplicate? Then Google wants to hear from you: http://www.wsoaonline.com/new-google-tool-enables-you-to-report-scraped-content/

#duplicatecontent   #seo   #dupes   
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