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Ben Zipkin
Works at PharmaForward LLC
Attended University of New Hamphire
Lives in Chicago, IL
159 followers|61,593 views


Ben Zipkin

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Healthcare's Top Digital Strategist

Ben is the founder of PharmaForward LLC, an strategic online marketing consultancy focused on the pharmaceutical and biotech industries. 

Ben has been helping clients maximize their digital marketing efforts for more than 15 years. He is a former partner and director of digital services for Cambridge Biomarketing, New England’s largest independent healthcare marketing agency. He was responsible for planning and delivering initiatives for Alexion Pharmaceuticals, Biogen Idec, Shire Pharmaceuticals, and Genzyme, where Ben guided the company’s global online patient acquisition strategy. His work for Millennium Pharmaceuticals was a winner at the inaugural Clio Healthcare Awards.

He became a partner at Cambridge Biomarketing after the agency acquired RDVO, a digital strategy and design firm Ben co-founded in 2002. RDVO served clients in the healthcare, consumer products, and technology industries, winning two Webby Awards, a Clio, and six MITX award (including Best of Show).  RDVO was a premier service provider for Microsoft, Eastman Kodak, Abbott Laboratories, Procter & Gamble, and Hewlett Packard.

Ben worked at several Boston consulting and advertising agencies, and as a product strategist for several dot-com era startups, including iCast—the forerunner to iTunes.

Ben is a certified Google Advertising Professional for both search and analytics, and has spoken on the subjects of digital strategy, search marketing, and online healthcare at SMX, South by Southwest, and MITX. He has served on Google’s Ad Agency Advisory Council and is a member of the IA Institute, SEMPO, and the Usability Professionals Associations.

Ben also serves as an advisor to early-stage healthcare technology start-ups, including, the web’s top directory for EHR/EMR vendors and training programs.

An honors graduate of the University of New Hampshire, Ben was selected to represent the University at the Cambridge Program – an intensive graduate-level program at Cambridge University, UK.

Ben resides in Chicago.

Bragging rights
Marketing Medicine
  • University of New Hamphire
Basic Information
Strategic Consultant, Digital Marketing Strategy for Healthcare
  • PharmaForward LLC
    Principal, 2012 - present
  • Cambridge BioMarketing Group
    Director, Digtal Strategy, 2013
  • RDVO
  • Digitas
  • Renaissance Worldwide
  • Arthur D. Little
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Chicago, IL
Boston, MA - Seattle, WA - New York, NY - Batavia, NY