Profile

Cover photo
Ben Zipkin
Works at PharmaForward LLC
Attended University of New Hamphire
Lives in Chicago, IL
154 followers|60,663 views
AboutPostsPhotosYouTube
People
In his circles
121 people
Have him in circles
154 people
Rare Genomics Institute's profile photo
Carolyn Clair's profile photo
Earle Hager's profile photo
Michael Cao's profile photo
Dan Hinkles's profile photo
Albie Colantonio's profile photo
sky-david walker's profile photo
Lynn Leber's profile photo
Kate McKenna's profile photo
Work
Occupation
Strategic Consultant, Digital Marketing Strategy for Healthcare
Employment
  • PharmaForward LLC
    Principal, 2012 - present
  • Cambridge BioMarketing Group
    Director, Digtal Strategy, 2013
  • RDVO
    Founder
  • Digitas
  • Renaissance Worldwide
  • Arthur D. Little
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Boston, MA - Seattle, WA - New York, NY - Batavia, NY
Story
Tagline
Healthcare's Top Digital Strategist
Introduction

Ben is the founder of PharmaForward LLC, an strategic online marketing consultancy focused on the pharmaceutical and biotech industries. 

Ben has been helping clients maximize their digital marketing efforts for more than 15 years. He is a former partner and director of digital services for Cambridge Biomarketing, New England’s largest independent healthcare marketing agency. He was responsible for planning and delivering initiatives for Alexion Pharmaceuticals, Biogen Idec, Shire Pharmaceuticals, and Genzyme, where Ben guided the company’s global online patient acquisition strategy. His work for Millennium Pharmaceuticals was a winner at the inaugural Clio Healthcare Awards.

He became a partner at Cambridge Biomarketing after the agency acquired RDVO, a digital strategy and design firm Ben co-founded in 2002. RDVO served clients in the healthcare, consumer products, and technology industries, winning two Webby Awards, a Clio, and six MITX award (including Best of Show).  RDVO was a premier service provider for Microsoft, Eastman Kodak, Abbott Laboratories, Procter & Gamble, and Hewlett Packard.

Ben worked at several Boston consulting and advertising agencies, and as a product strategist for several dot-com era startups, including iCast—the forerunner to iTunes.

Ben is a certified Google Advertising Professional for both search and analytics, and has spoken on the subjects of digital strategy, search marketing, and online healthcare at SMX, South by Southwest, and MITX. He has served on Google’s Ad Agency Advisory Council and is a member of the IA Institute, SEMPO, and the Usability Professionals Associations.

Ben also serves as an advisor to early-stage healthcare technology start-ups, including MedicalRecords.com, the web’s top directory for EHR/EMR vendors and training programs.

An honors graduate of the University of New Hampshire, Ben was selected to represent the University at the Cambridge Program – an intensive graduate-level program at Cambridge University, UK.

Ben resides in Chicago.

Bragging rights
Marketing Medicine
Education
  • University of New Hamphire
Basic Information
Gender
Male